The three segments to invest in beauty: fragrance, prestige haircare and derma skincare
According to estimates based on to McKinsey's From Aisle to Algorithm, between 2019 and 2025, fragrance led the beauty industry…
Skincare
Fragrance
Global beauty will be adding $110bn in sales by 2030
The global beauty industry was worth $480bn in 2025, up from $360bn in 2019. That is a 5% annual growth rate over six years, according to McKinsey's new report, From…
Skincare
Fragrance should be the second largest beauty category in the next decade
The global beauty market grew between 4 and 5 percent a year from 2019 to 2025, and McKinsey expects that…
Korea’s skincare takeover is just getting started
South Korea became the world's second-largest beauty exporter in 2025, surpassing the United States with €10bn in exports and behind…
Pimple patches searches are up 338% on Amazon in Q1 2026
Based on data from Pattern, the leading global brand ecommerce accelerator, I rank the top 15 skincare searches on Amazon…
TikTok is rewriting who wins in skincare
According to data from Spate, the leading AI-powered consumer trend intelligence platform, L'Oréal owns four of the ten most popular…
The beauty industry is waking up to a harsh reality: consumers know a night cream isn’t enough
A night cream promises rejuvenation. The consumer now knows that promise is incomplete. That is one of my takeaways from…