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Category: Skincare
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A night cream promises rejuvenation. The consumer now knows that promise is incomplete. That is one of my takeaways from the YouGov Anti-Aging Report 2026 conducted across a representative sample of French consumers.
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Between June 2025 and February 2026, CreatorIQ tracked Earned Media Value (EMV) across skincare brands in France. EMV a metric that assigns a monetary value to earned media, effectively measuring the financial impact of creator-driven visibility. The nine-month data reveals but a shift of which brands hold influence in the French market.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
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China’s beauty industry is entering a new phase of growth. After expanding at a CAGR of 5.3% between 2019 and 2024 to reach an estimated €91bn in 2025, the market should accelerate to a 7.2% CAGR through 2029, hitting €121bn, according to China Insights Consultancy (CIC).
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The Playbook of Beauty Podcast is back with a story where love, resilience, and French elegance meet Latin warmth. In this episode, I sit down with Glorimar Primera, founder of Onérique, who turned a Franco-Latin love story into a sensorial French beauty brand.
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Unilever has reinforced its strategic focus on India with follow-on investments in two pioneering beauty brands. The venture capital arm of group has participated in a new funding round for Secret Alchemist, a clean fragrance label it first backed in 2025. Concurrently, it has joined a Series A round for the science-led skincare brand SkinInspired,…
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New data from Pattern®, the leading ecommerce accelerator, provides a clear view of the brands that commanded consumer attention during Amazon’s October 2025 Prime Day events in the US and UK. My analysis of top branded keyword searches reveals notable geographic and strategic divides.
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Mexico’s beauty and personal care market was valued at $15bn in 2023 making it the ninth largest globally ahead of France and Italy according to Euromonitor. The market has grown steadily from $10bn in 2018, with prestige beauty expanding nearly twice as fast. By 2028, Statista forecasts a 3% annual growth rate, driven by rising…
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India’s beauty and personal care market, valued at approximately $22.8 billion as per Statista, is one of the fastest-growing consumer categories in the country. Driven by rising disposable incomes in the Indian middle class, increased digital penetration, and shifting preferences toward premium and clean products, the sector is expected to grow by 12% in 2025.
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With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn) and in front of Germany (€10bn) notably driven by a huge fragrance segment representing half of the market. Overall growth prospects remain strong for the coming years with a projected CAGR of 5.2% between 2025…