How Gen Z is rewriting the rules of fragrance
The idea that a person wears one signature scent is fading. New research from Phyto Parfums, a brand launched by…
Brazil
Brazil
Perfumes in Latin America: the Brazilian exception
Data from Perfumist, an app that maps perfume preferences worldwide, reveals a divided fragrance landscape across Latin America in 2025.
Brazil
The new geography of beauty: where the next decade’s growth will be
According to PwC the global cosmetics market, valued at $579.2 billion in 2025, is on a trajectory to reach $913.4…
Brazil: a booming but difficult beauty market for international brands
With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn)…