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The beauty industry is witnessing a radical shift in the consumer lifecycle. While Millennials typically initiated their beauty and skincare rituals at age 15, recent findings from Ulta Beauty indicate that Generation Alpha is entering the category as early as age eight. This is fundamentally altering the traditional brand influence within households.

Estée Lauder reported a 5% rise in third-quarter net sales to $3.7billion, though organic growth was a more modest 2%. The results were clouded by an $84 million charge tied to a potential securities class action settlement, which pushed reported operating income down 19% while cost savings helped widen gross margins to 76.4%.