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The traditional eCommerce landscape in the United States is witnessing a significant structural shift as social discovery begins to outpace conventional search-based retail. According to data from Charm.io TikTok Shop has generated $2.7bn in sales in 2025 in the US, securing its position as the fourth-largest eCommerce retailer in the category nationwide according to Nielsen.
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Last week in beauty, L’Oréal is off to a strong year start with sales up 6.7% in Q1 26.
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Galderma reported first-quarter 2026 net sales of $1.47bn, an increase of 25.5% at constant currency. Volume was the predominant driver across all categories, with additional contributions from pricing and product mix.
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Interparfums Inc. reported first-quarter sales of $345 million, up 2% at current rate but down 2% organically once you back out the war in the Middle East.
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L’Oréal reported first-quarter 2026 revenue of €12.15 billion, an increase of 3.6% on a reported basis and 6.7% percent on a like-for-like basis after adjusting for IT project phasing, a growth rate which exceeds the pace of the global beauty market.
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Sales for skincare, makeup and fragrance on TikTok Shop in the United States reached $1.55bn in 2025, representing a growth of 103% year-over-year according to data from Charm.io, which tracks key performance metrics for every DTC brand online and on TikTok Shop.
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Beiersdorf started 2026 the way management said it would: slow. Group organic sales came in at €2.5 billion, down 4.6%. Consumer business slid 4.7%. None of this was a surprise as Q1 was impacted by a demanding comparison base, temporary disruptions in key markets, and delayed effects from recent innovations.
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Data from Pattern®, the leading global e-commerce accelerator, provides a comprehensive view of the top selling beauty brands on Amazon in the first quarter of 2026. My findings, derived from Pattern’s data, reveal a period defined by significant consolidation in cosmetics and a strategic pivot toward clinical efficacy and value-driven alternatives in skincare and fragrance.
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In beauty last week, LVMH beauty division flat in Q1 26 while Hong Kong retailer Sasa is up 31% in the last quarter.
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On a consolidated basis, Givaudan reported CHF 1,875 million in sales, up 2.8% like-for-like against a prior-year comparable of 7.4%.