Playbook of Beauty
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  • The top 10 rising Middle-Eastern fragrance brands scaling out of the region in 2025

    March 9, 2026
    Perfume
    The top 10 rising Middle-Eastern fragrance brands scaling out of the region in 2025

    Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which Middle Eastern labels gained most traction outside the region last year. Interestingly, the top four is a mirror of what is currently working in the fragrance industry.

  • March 2nd 2026 Week Beauty News

    March 8, 2026
    Beiersdorf, Estée Lauder, Galderma
    March 2nd 2026 Week Beauty News

    Growth diverged sharply in beauty this week, with Galderma’s 17.7% surge contrasting against Bath & Body Works’ sales decline and La Prairie’s continued struggles.

  • The rise of the gourmand perfume fragrance

    March 7, 2026
    Perfume, Social Media
    The rise of the gourmand perfume fragrance

    The fragrance industry is undergoing a significant olfactory shift, and the data from social media analytics firm Spate confirms it: we have entered the era of the hyper-gourmand scent profile.

  • Arabic perfumes, gourmand scents and accessible formats: those are the trends that defined perfume in 2025

    March 6, 2026
    Perfume, Social Media
    Arabic perfumes, gourmand scents and accessible formats: those are the trends that defined perfume in 2025

    Spate recently published data about the most popular fragrance trends on social media in 2025 and there are for me three key insights that emerge.

  • Galderma surpassed $5bn sales in 2025 experiencing double digit growth

    March 5, 2026
    Financial Results, Puig
    Galderma surpassed $5bn sales in 2025 experiencing double digit growth

    Galderma reported record full-year 2025 results, with net sales reaching $5.2bn, a 17.7% increase at constant currency. Growth was predominantly volume-driven, with a favorable product mix offsetting competitive pricing pressures. The company delivered double-digit expansion in both International markets and the US, while all three product categories outperformed their respective markets.

  • Beiersdorf FY25: skincare resilience amid future market headwinds

    March 4, 2026
    Financial Results, Puig
    Beiersdorf FY25: skincare resilience amid future market headwinds

    Beiersdorf’s Consumer Business closed 2025 with organic sales growth of 2.5%, reaching €8.2 billion.

  • The top 10 hottest perfume brands on social media in 2025

    March 2, 2026
    Social Media
    The top 10 hottest perfume brands on social media in 2025

    New data from Spate reveals the top trending perfume brands on social media for 2025, and the list tells a story of a fragmenting market. Of the ten brands ranked, six are European, two come from the Americas, and two are from the Middle East. While five are heritage luxury houses backed by large conglomerates,…

  • February 23rd 2026 Week Beauty News

    March 1, 2026
    Coty, Financial Results, L’Oréal, Puig, Unilever
    February 23rd 2026 Week Beauty News

    From tariffs refunds to a CEO stepdown, this was last week in beauty.

  • In 2026 e-commerce will generate a quarter of global beauty sales

    February 28, 2026
    E-Commerce
    In 2026 e-commerce will generate a quarter of global beauty sales

    The past five years have permanently altered how consumers buy cosmetics. What began as a pandemic-driven necessity has crystallised into structural change across the industry.

  • The top 10 hottest beauty brands on social media in 2025

    February 27, 2026
    Social Media
    The top 10 hottest beauty brands on social media in 2025

    Spate’s latest ranking of the most successful beauty brands on social media give valuable insights on the trends that dominated 2025. Amogn the top ten, American labels claim five spots, while Korean brands capture two. Independent players dominated, with seven of the ten players operating without conglomerate backing. Skincare remains the top category, represented by…

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Playbook of Beauty

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