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When looking at the most successful haircare brands on social media in the US, there has been some significant shift over the last year based on CreatorIQ’s Earned Media Value, an indicator that estimates the monetary value of a brand’s organic social media activity.
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The ranking of the top makeup brands with the biggest organic social media impact in the US versus one year ago has experienced some notable shift according to data based on CreatorIQ’s Earn Media Value, an indicator that estimates monetary value of a brand’s organic social media activity.
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CreatorIQ’s Earned Media Value indicator tracks the potential monetary value of a brand’s organic interactions on social media. I analyzed their latest data for April 2026 for skincare brand in the US and compared it to the same ranking a year ago to identify the most meaningful evolutions.
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Last week in beauty both Ulta and Macy’s beat Wall Street expectations
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Fifty-five percent of UK consumers say they are cutting discretionary spending. But somehow, beauty, keeps growing anyway. According to Barclays, health and beauty has now posted 60 consecutive months of growth, with UK spend up 10.7% in 2025 alone, in a retail environment where overall growth was essentially flat. The “Lipstick Effect” is real, but…
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With $10bn in beauty exports in 2025, Korea overtook the United States to become the world’s second largest beauty exporter, according to ITC Trademap data covering skincare, makeup, fragrance and haircare. The US fell to third at $9.6 billion, down 4% year-on-year, while Korea grew 10% a contrast that reflects both the strength of Korean…
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The first quarter of 2026 draws a clear line between beauty retailers riding structural tailwinds and those navigating more mature, saturated markets.
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In an economic environment where discretionary spending is under scrutiny, Ulta Beauty posted a 11.1% increase in sales to $3.2 billion in Q1 2026, while comparable sales grew 5.3%, a meaningful acceleration from the 2.9% comp posted in the same period last year.
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Beauty e-commerce expanded at six times the rate of offline sales in 2025, according to NielsenIQ, while the Vogue Business Beauty Index reports that 83% of consumers now conduct the majority of their purchase journey via digital channels. In this environment, the “trial gap”, the inability to physically test a product, remains the primary structural…
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Beauty has always depended on physical experimentation. Consumers test shades, textures and finishes before making a purchase. But as beauty shopping increasingly moved online, the industry faced a new challenge: how do you recreate the confidence of in-store discovery through a screen? I spoke with Marcus Tamminen, Managing Director at Arbelle, a company that develops…