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Shiseido reported Q1 26 net sales of €1.23bn (¥232bn), down 3% on a like-for-like basis versus the same period last year, yet core operating profit jumped 58% to €70m (¥13bn). The group is effectively trading near-term top-line for structural cost savings, and in Q1 at least, that trade is working.
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For years, beauty marketing operated on a simple hierarchy: Instagram for aspiration, TikTok for virality, YouTube for tutorials. Reddit was an afterthought, a forum for anonymous complaints. That is changing rapidly.
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This week in beauty, Coty sales continued to decline in the last quarter while dsm-firmenich saw strong demand for fine fragrance.
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LVMH does not disclose Sephora’s revenue, but the Selective Retailing division gives us enough to triangulate. The division reached €18.35bn in 2025, up just 2.6% reported and 4% organic, against €17.89bn in 2024.
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While 80% of Chinese consumers remain optimistic about the domestic economic outlook, per capita luxury expenditure is projected to contract by approximately 4% over the next twelve months according to data from a Kearney survey of 3,000 Chinese aspirational luxury shoppers conducted in 2025.
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Coty’s Q3 FY 26 results landed ahead of expectations, yet they underscored the operational strain the beauty group is working to address.
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The beauty industry is witnessing a radical shift in the consumer lifecycle. While Millennials typically initiated their beauty and skincare rituals at age 15, recent findings from Ulta Beauty indicate that Generation Alpha is entering the category as early as age eight. This is fundamentally altering the traditional brand influence within households.
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L’Oréal commanded more social media and search attention over the past twelve months than the next ten beauty groups combined.
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Fragrance represents 20% of the beauty industry at $84bn. Between 19 and 24, the category grew 8% annually, twice the pace of the market, and McKinsey expects it to keep outperforming with 4–6% growth to 2030 vs. 3–5% for beauty.
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A second quarter of growth for Estée Lauder while a luxury fragrance brands grows 90% YoY. This was last week in beauty.