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Between June 2025 and February 2026, CreatorIQ tracked Earned Media Value (EMV) across skincare brands in France. EMV a metric that assigns a monetary value to earned media, effectively measuring the financial impact of creator-driven visibility. The nine-month data reveals but a shift of which brands hold influence in the French market.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months provides a clear view of the haircare brands generating the most organic exposure on social media.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months, gives us valuable insights on the makeup brands which got the most organic exposure on social media.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
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The next battleground for beauty brands isn’t search rankings or social media feeds: it’s the answer an AI gives when a consumer types “what skincare routine should I start.”
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Last week in beauty, the blockbuster merger between Estée Lauder and Puig took the spotlight.
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According to data from STANPA, per capita annual investment in perfumery and cosmetics is above €220 in Spain, one of the highest numbers in Europe. STANPA estimates the Spanish beauty market grew 8.5% in 2024 reaching €8.8bn.
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According to data from Circana European prestige beauty expanded 4% in value in 2025, though national trajectories diverged sharply.
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The second biggest fragrance trend on social media in 2025, with viewership up more than 60%, Middle Eastern perfumes are experiencing remarkable international growth.
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The Estée Lauder Companies and Spanish group Puig have confirmed they are in preliminary discussions regarding a potential blockbuster merger.