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Data from Navigo Marketing on Ulta’s top-selling brands in 2025 present a nuanced portrait of the American beauty consumer.
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New data from Launchmetrics’ “The Beauty Industry Growth Playbook” provides an overview on beauty brand media performance in 2025. Their Media Impact Value (MIV) metric measures the impact of all media placements, offering a comparative view of strategy effectiveness across channels and regions. Their data reveals a market undergoing distinct strategic shifts.
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From LVMH’s organic sales dip in FY25 to a trade agreement between Indian and the EU, this was last week in beauty and luxury.
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Data published by Ulta reveals consumers are engaging with beauty at an increasingly young age. The average starting age to use beauty products has plummeted from 18.7 for Boomers to just 8 years old for Gen Alpha. This represents a near five-year decline from Gen Z’s starting point of 12.8, a shift largely fuelled by…
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According to data from Cosmetics Europe for 2023, the European domestic market was valued at €95.7bn, securing its position as the world’s second-largest, albeit approximately 8% smaller than the United States. This vast economic engine is led by Germany (€15.9bn), France (€13.7bn), and Italy (€12.5bn). The industry’s footprint is substantial: Oxford Economics reports it employs…
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Interparfums has further expanded its perfume portfolio by securing the licenses for Nautica and David Beckham. Interparfums targets annual sales surpassing $50m for David Beckham and $70m for Nautica. These acquisitions represent a bet on mass-market appeal and brand legacy.
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In the European premium beauty retail market, a strategic contest is unfolding between Douglas, the continental leader and Sephora, the global challenger. Douglas, with over 1,940 stores across 19 countries, operates a physical network more than twice the size of Sephora’s. This scale, anchored by its Nocibé brand in France (554 stores) and strongholds in…
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LVMH’s 2025 full-year revenue reached €80.8bn, a reported decline of 5% and a 1% decline at constant rate. Organic revenue growth was a modest 1% in the second half, persisting into the fourth quarter. While profit from recurring operations fell by 9% to €17.8bn, operating free cash flow showed resilience, increasing 8% to €11.3bn. Douglas,…
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According to the Fédération des Entreprises de la Beauté, French cosmetics exports fell by 1.16% in the first ten months of 2025. This decline marks the first contraction in at least two decades, excluding the anomalous period of the Covid pandemic, the sector having been accustomed to consistent annual growth of approximately 6%.