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Five Western European markets, five different leading niche perfume brands. Kilian tops France. Montale leads Italy. Xerjoff ties for first place in both Spain and Germany. Maison Margiela is the most-liked brand in the UK. Data Perfumist, an app that tracks the preferences of more than 3 million perfume users worldwide shows us how fragmented…
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A study from NielsenIQ, conducted for Ulta Beauty in the US during spring 2026 shows that the Gen Alpha generation as a more hybrid approach to shopping for beauty products that what you could expect. Digital discovery and physical retail aren’t competing channels but sequential steps in their customer journey.
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South Korea became the world’s second-largest beauty exporter in 2025, surpassing the United States with €10bn in exports and behind France with €23.3 billion. Korea also overtook France as the top exporter of beauty products specifically to the US in 2024, its first time outpacing France in that market.
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China climbed from 12th to 9th in global beauty export rankings between 2016 and 2025, at a CAGR of 12% slightly ahead of Korea’s 11.7% over the same period. China is still only a quarter of French exports and 60% of American beauty exports but it has been growing twice as fast as France and…
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Last week in beauty Douglas cuts again its annual forecast while Nykaa wants to triple its GMV by 2030.
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Based on makeup searches on Amazon for Q1 2026 data from Pattern, the leading global ecommerce accelerator for brands, I analysed the top trends for the category.
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Based on data from Pattern, the leading global ecommerce accelerator for brands, I ranked the top 15 fragrance searches on Amazon for Q1 2026 and a TV title now generates almost 7 times more searches than the word “Perfume” itself, 17.4m versus 2.6m.
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Based on data from Pattern, the leading global brand ecommerce accelerator, I rank the top 15 skincare searches on Amazon for Q1 2026 to identify the top trends.
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The Fragrance Foundation France’s Annual Revelation 2026 where more nuanced than the global awards held earlier this year in New York,
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India’s beauty and personal care market is worth $27bn today. Flipkart in its 2026 InsightsOne’s Glam Up report projects it will reach $39bn by 2030, a nearly 10% growth per year making it one of the fastest growing beauty markets in the world. A survey of global beauty professionals published in the same report shows…