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The beauty industry ended 2025 on firmer footing. Aggregate like-for-like sales across 14 major listed beauty divisions rose 4.5% in the fourth quarter, a clear acceleration from the 3.5% posted in Q3 and a marked improvement on the 0.6% recorded in the first half. The numbers signal a sector emerging from stagnation, though the recovery…

Puig reported full-year sales of €5.04bn for 2025, crossing the five-billion-euro threshold for the first time and growing 7.8% like-for-like. The company more than tripled its 2020 revenue at the end of the five-year plan launched in 2021. Net profit rose 11.9% to €594m , helped by the absence of the IPO-related costs that weighed…

Data from Pattern, the leading e-commerce accelerator, give valuable insights on Amazon’s global beauty trends in Q4 2025. The gifting season saw shoppers move away from experimental viral trends toward more established trust, clinical efficacy, and high-value tools. The market exhibited a bifurcation, with luxury brands winning in gifting categories like fragrance, while “masstige” and…