This website uses cookies to improve your experience. You can opt-out if you wish. Read More
-
Puig was recently in the headlines as it is discussing a merger with Estée Lauder. The group has been one of the fastest rising group over the last decade. Between 2015 and 2025, Puig delivered roughly 12.7% annual growth, notably through selective acquisition. The group focused on brands with pricing power and distinct identities, rather…
-
Unilever comes closer to becoming a beauty pure player while perfume dupes success is here to stay. This was last week in beauty.
-
A night cream promises rejuvenation. The consumer now knows that promise is incomplete. That is one of my takeaways from the YouGov Anti-Aging Report 2026 conducted across a representative sample of French consumers.
-
Between June 2025 and February 2026, CreatorIQ tracked Earned Media Value (EMV) across skincare brands in France. EMV a metric that assigns a monetary value to earned media, effectively measuring the financial impact of creator-driven visibility. The nine-month data reveals but a shift of which brands hold influence in the French market.
-
CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months provides a clear view of the haircare brands generating the most organic exposure on social media.
-
CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months, gives us valuable insights on the makeup brands which got the most organic exposure on social media.
-
CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
-
The next battleground for beauty brands isn’t search rankings or social media feeds: it’s the answer an AI gives when a consumer types “what skincare routine should I start.”
-
Last week in beauty, the blockbuster merger between Estée Lauder and Puig took the spotlight.
-
According to data from STANPA, per capita annual investment in perfumery and cosmetics is above €220 in Spain, one of the highest numbers in Europe. STANPA estimates the Spanish beauty market grew 8.5% in 2024 reaching €8.8bn.