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Perfume has been driving growth in the beauty industry, defying broader market slowdowns. This boom is notably driven by the appetite of Gen Z consumers for fragrances. Circana reports that 73% of Gen Z wear fragrance at least three times per week, and Piper Sandler notes that annual fragrance spending among teenage boys grew by…
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According to Research and Markets, the global nutricosmetics market is projected to grow 7.8% per year from $4bn in 2025 to $5.8bn by 2030. While demand for holistic beauty solutions, particularly in skincare, hair health, and anti-aging, continues to rise, the market is undergoing a pivotal shift. The era of broad, wellness-driven growth has ended,…
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India’s beauty and personal care market, valued at approximately $22.8 billion as per Statista, is one of the fastest-growing consumer categories in the country. Driven by rising disposable incomes in the Indian middle class, increased digital penetration, and shifting preferences toward premium and clean products, the sector is expected to grow by 12% in 2025.
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With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn) and in front of Germany (€10bn) notably driven by a huge fragrance segment representing half of the market. Overall growth prospects remain strong for the coming years with a projected CAGR of 5.2% between 2025…
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Perfume dupes have evolved from cheap knockoffs to sophisticated products that threaten to change traditional pricing models and consumer expectations. Beauty executives need to recognize a fundamental change in how consumers, and especially younger ones, perceive value in scent and act accordingly.
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Growing 65% faster than perfume and haircare categories hair perfume is one of the most dynamic beauty segments. Discover how brands can leverage this new segment.
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Over Q1 of 2025 we tracked 18 beauty brands and beauty tech startups that collectively raised more than $130m. Among the key trends we can highlight: Skincare brands dominate…
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Sustainability is no longer just a buzzword in beauty—it’s a fundamental shift that is redefining how brands formulate, package, and market their products. From ingredient sourcing to packaging and corporate responsibility, sustainability is influencing every level of the beauty supply chain. With consumer expectations rising, regulatory pressures increasing, and technology evolving, the beauty industry is…
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The beauty industry is heading into 2025 with a surge of mergers and acquisitions (M&A) on the horizon. Big players with strong financial backing—like L’Oréal, Estée Lauder, Shiseido, and E.l.f. Beauty—are preparing to expand their portfolios by acquiring brands that bring something fresh to the table. The focus? Biotech, clinical skincare, and sustainability. With consumers…
