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According to estimates based on to McKinsey’s From Aisle to Algorithm, between 2019 and 2025, fragrance led the beauty industry growth at 8% per year in both mass and prestige. Haircare grew 6% driven by a 9% growth in prestige. Skincare grew 3% while makeup only experienced a 2% growth with both categories experiencing a…
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The global beauty market grew between 4 and 5 percent a year from 2019 to 2025, and McKinsey expects that pace to hold through 2030, with the market reaching an estimated $590bn, up from $360 billion in 2019. However, beauty categories are definitely not growing at the same rate, and we have seen their hierarchy…
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Last week in beauty Saks emerges from bankruptcy while Harvey Nichols could be put up for sale.
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British consumers spend more on beauty online than anyone else in Europe, and by a wide margin. The average Briton spend 224 euros on online beauty purchases per year, according to Nielsen’s European Digital Purchase e-commerce panel, dated end of April 2026 and published in their Beauty E-Commerce 2026 webinar. That is 82 euros ahead…
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Data from Nielsen based on a European panel of consumers through the end of April shows the skincare categories each generation are the most buying online.
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Five Western European markets, five different leading niche perfume brands. Kilian tops France. Montale leads Italy. Xerjoff ties for first place in both Spain and Germany. Maison Margiela is the most-liked brand in the UK. Data Perfumist, an app that tracks the preferences of more than 3 million perfume users worldwide shows us how fragmented…
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A study from NielsenIQ, conducted for Ulta Beauty in the US during spring 2026 shows that the Gen Alpha generation as a more hybrid approach to shopping for beauty products that what you could expect. Digital discovery and physical retail aren’t competing channels but sequential steps in their customer journey.
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South Korea became the world’s second-largest beauty exporter in 2025, surpassing the United States with €10bn in exports and behind France with €23.3 billion. Korea also overtook France as the top exporter of beauty products specifically to the US in 2024, its first time outpacing France in that market.
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China climbed from 12th to 9th in global beauty export rankings between 2016 and 2025, at a CAGR of 12% slightly ahead of Korea’s 11.7% over the same period. China is still only a quarter of French exports and 60% of American beauty exports but it has been growing twice as fast as France and…
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Last week in beauty Douglas cuts again its annual forecast while Nykaa wants to triple its GMV by 2030.