LVMH owned skincare brand OleHenriksen was the fastest growing on TikTok Shop US in August 2026
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, skincare sales…
Haircare
Haircare growth on TikTok Shop in August was all about skinification and serving specific communities
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, haircare sales on TikTok Shop in the US were steady in August…
The Latest
In August 2026 both MAC and Dolly Parton beauty went viral on TikTok shop but for fundamentally different reasons
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, makeup sales…
Medicube was still the best-selling brand on TikTok Shop by far in August 2026 despite a 20% decrease in sales
TikTok Shop US generated $228m in beauty sales in August 2026 according to data from Charm.io, which tracks key performance…
TikTok Shop US generated $228m in beauty sales in August 2026
As TikTok is becoming an unavoidable sales channel for beauty brands, with even retailer Ulta launching on TikTok shop in…
Last week at Sephora US: FUGAZZI launches Miauw Miauw its new EdP
Last week, 95 new products were added to the Sephora US website across 50 brands. Fenty Beauty by Rihanna leads…
Skincare brands drove online popularity of Unilever in H1 2026
I partnered with Spate, the leading AI-powered consumer trend intelligence platform, to do a deep dive of the online popularity…