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From Dubai to Warsaw: the ten countries that grew their beauty exports fastest between 2016 and 2025
Based on ITC Trademap export data covering skincare, makeup, fragrance and haircare, the UAE was by far the fastest growing beauty exporter globally with an estimated 27.1% CAGR between 2016 and 2025 driven by Dubai’s emergence as a fragrance re-export hub and original production center. Luxury fragrance in the Gulf region grew 11% in 2024…
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Beauty drove Target Q1 sales while Watsons owner prepare for an IPO. Those were some of the news last week in beauty.
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APR, the Seoul-based parent company of Medicube, more than doubled its sales in 2025 to €871 million (1527bn wons), posting a 56% CAGR since 2021 a growth rate that has no meaningful parallel among listed beauty companies of comparable scale. In doing so, APR surpassed Amorepacific to become the most valuable beauty company on the…
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Bath & Body Works reported Q1 2026 net sales of $1.38 billion, down 3.2% versus the same period last year. The US and Canada, which account for 95% of sales, fell 3.8%, while international markets grew 9%, a meaningful contrast that underscores how dependent the business remains on a domestic market where it is losing…
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According to Charm.io, which tracks performance metrics for every DTC brand online and on TikTok Shop, TikTok generated $10.2bn in beauty sales across 15 countries in 2025, roughly half the size of Sephora. But Sephora was created in 1969 and TikTok shop launched in 2021.
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It appears the Chinese beauty market has entered a period of structural recovery, moving beyond the volatility of previous years driven by consumer’s new priorities and category diversification. According to KPMG, beauty retail sales grew by 5.1% in 2025 a rebound from a -1.1% decrease in 2024.
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Listed beauty groups averaged 4.2% weighted like-for-like growth in Q1 26, but this masks a real divide. Half the peer group grew meaningfully while the other half was flat or in decline. I reckon that the differences partially come down to three variables: category mix, China exposure, and proximity to the Middle East conflict.
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Givaudan, DSM-Firmenich, IFF and Symrise together posted a weighted average organic growth of 4.2% in their fragrance and beauty divisions in Q1 26 a solid result in a quarter marked by Middle East disruption, supply chain uncertainty and tough prior-year comparables.
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This week in beauty, we won’t see a mega Puig x Estée Lauder deal happening while Nykaa continues its impressive growth trajectory.
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Jean Paul Gaultier launched this week Les Ateliers Gaultier, a six-scent high perfumery collection priced at €260 for 100ml, its first serious move into the upper tier of the fragrance market.