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Shiseido closed 2025 with like-for-like sales down 1.8% to €5.34bn. Core operating profit rose 22.4% to €244.9m, beating its initial forecast. Free cash flow raised to €365.8m thanks to working capital improvements. However a €257.4m goodwill impairment in the Americas, triggered by sustained profitability declines, pushed the group to a net loss of €223.7m.

The U.S. beauty industry closed 2025 with notable resilience, delivering growth amid persistent economic pressures. According to Circana, the total market grew 4.7% with prestige retail sales rising 4% to $36 billion and mass retail increasing 5% to $72.7 billion. Beyond headline growth, there is a strategic evolution in value happening. Mass growth, driven by…

Nykaa, India’s leading beauty retailer, saw its consolidated net profit more than double to €5.9m in Q3 FY26, a significant increase from €2.4m in the same period last year. This performance was anchored by a 27% rise in overall revenue, which reached €268m. The core beauty and personal care segment, contributing the majority of revenue,…

Estée Lauder’s Q2 FY26 results demonstrate tangible progress within its multi-year transformation. The company reported net sales of $4.23bn, a 4% year-over-year increase at constant rate, while raising its full-year fiscal 2026 outlook.

Rituals experienced a 16% increase in net revenue in FY 2025, reaching €2.43 billion. This performance was notably driven by strong results in key European markets such as France, Italy, and the United Kingdom. An ambitious retail expansion strategy saw the opening of over 200 new boutiques globally last year. These included flagship locations on…

New data from Launchmetrics’ “The Beauty Industry Growth Playbook” provides an overview on beauty brand media performance in 2025. Their Media Impact Value (MIV) metric measures the impact of all media placements, offering a comparative view of strategy effectiveness across channels and regions. Their data reveals a market undergoing distinct strategic shifts.