Playbook of Beauty
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  • February 2nd 2026 Week 2026 Beauty News

    February 6, 2026
    Coty, e.l.f., Estée Lauder, Interparfums, Nykaa
    February 2nd 2026 Week 2026 Beauty News

    Last week in beauty saw record profits for some and tough quarters for others. From AI bets to IPO rumors, here’s the breakdown.

  • Estée Lauder could grow organically for the first time in four years

    February 6, 2026
    Estée Lauder, Financial Results
    Estée Lauder could grow organically for the first time in four years

    Estée Lauder’s Q2 FY26 results demonstrate tangible progress within its multi-year transformation. The company reported net sales of $4.23bn, a 4% year-over-year increase at constant rate, while raising its full-year fiscal 2026 outlook.

  • Rituals achieved 16% growth in FY 2025

    February 4, 2026
    Uncategorized
    Rituals achieved 16% growth in FY 2025

    Rituals experienced a 16% increase in net revenue in FY 2025, reaching €2.43 billion. This performance was notably driven by strong results in key European markets such as France, Italy, and the United Kingdom. An ambitious retail expansion strategy saw the opening of over 200 new boutiques globally last year. These included flagship locations on…

  • Ulta’s 2025 top selling brands reveal a pragmatic and polarized US beauty consumer

    February 3, 2026
    Ulta
    Ulta’s 2025 top selling brands reveal a pragmatic and polarized US beauty consumer

    Data from Navigo Marketing on Ulta’s top-selling brands in 2025 present a nuanced portrait of the American beauty consumer.

  • Mass beauty brands continue to lead in terms of media impact in 2025

    February 2, 2026
    Uncategorized
    Mass beauty brands continue to lead in terms of media impact in 2025

    New data from Launchmetrics’ “The Beauty Industry Growth Playbook” provides an overview on beauty brand media performance in 2025. Their Media Impact Value (MIV) metric measures the impact of all media placements, offering a comparative view of strategy effectiveness across channels and regions. Their data reveals a market undergoing distinct strategic shifts.

  • January 26th Week 2026 Beauty and Luxury News

    February 1, 2026
    India, LVMH
    January 26th Week 2026 Beauty and Luxury News

    From LVMH’s organic sales dip in FY25 to a trade agreement between Indian and the EU, this was last week in beauty and luxury.

  • Beauty’s new consumer is 8 years old: the rise of Gen Alpha

    January 31, 2026
    Gen Alpha, Ulta
    Beauty’s new consumer is 8 years old: the rise of Gen Alpha

    Data published by Ulta reveals consumers are engaging with beauty at an increasingly young age. The average starting age to use beauty products has plummeted from 18.7 for Boomers to just 8 years old for Gen Alpha. This represents a near five-year decline from Gen Z’s starting point of 12.8, a shift largely fuelled by…

  • The European beauty market: a continent of contrasts

    January 30, 2026
    Europe
    The European beauty market: a continent of contrasts

    According to data from Cosmetics Europe for 2023, the European domestic market was valued at €95.7bn, securing its position as the world’s second-largest, albeit approximately 8% smaller than the United States. This vast economic engine is led by Germany (€15.9bn), France (€13.7bn), and Italy (€12.5bn). The industry’s footprint is substantial: Oxford Economics reports it employs…

  • Interparfums takes two licences from Coty

    January 30, 2026
    Coty, Interparfums
    Interparfums takes two licences from Coty

    Interparfums has further expanded its perfume portfolio by securing the licenses for Nautica and David Beckham. Interparfums targets annual sales surpassing $50m for David Beckham and $70m for Nautica. These acquisitions represent a bet on mass-market appeal and brand legacy.

  • The European beauty contender: can Douglas scale its advantage?

    January 29, 2026
    Douglas
    The European beauty contender: can Douglas scale its advantage?

    In the European premium beauty retail market, a strategic contest is unfolding between Douglas, the continental leader and Sephora, the global challenger. Douglas, with over 1,940 stores across 19 countries, operates a physical network more than twice the size of Sephora’s. This scale, anchored by its Nocibé brand in France (554 stores) and strongholds in…

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Playbook of Beauty

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