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Puig reported full-year sales of €5.04bn for 2025, crossing the five-billion-euro threshold for the first time and growing 7.8% like-for-like. The company more than tripled its 2020 revenue at the end of the five-year plan launched in 2021. Net profit rose 11.9% to €594m , helped by the absence of the IPO-related costs that weighed…
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The idea that a person wears one signature scent is fading. New research from Phyto Parfums, a brand launched by Brazilian cosmetics group Flora in late 2025, quantified just how rapidly the Generation Z consumer is upending the category.
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Customer feedback analytics firm rAIviews, just published its list of the most reviewed perfumes at Sephora US in 2025. It offers valuable insights about evolving customer psychology and a market bifurcating around extremes rather than settling in the centre.
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Data from Pattern, the leading e-commerce accelerator, give valuable insights on Amazon’s global beauty trends in Q4 2025. The gifting season saw shoppers move away from experimental viral trends toward more established trust, clinical efficacy, and high-value tools. The market exhibited a bifurcation, with luxury brands winning in gifting categories like fragrance, while “masstige” and…
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Unilever’s Beauty & Wellbeing division sales increased 4.3% in FY25, evenly split between volume and price effect. Q4 momentum accelerated to 4.7%, with volume contributing 2.8%.
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Beauty results for 2025 are in and a new emerging group doubled it sales last year.
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Hermès reported full-year sales of €16bn, up 8.9% at constant exchange, although perfume and beauty diverged sharply from the group trajectory. The division contracted 8% against exceptionally high comparatives set by the Barénia womenswear fragrance launch in 2024. The division launched two new Eaux de Parfum Intenses, Terre d’Hermès in the first half and a…
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In 2025, L’Oréal expanded its top line despite currency headwinds and a French exceptional levy that affected net income. Sales reached €44.05bn, up 4% like-for-like. Operating margin went up to 20.2%. Net profit fell 4.4% to €6.13bn, penalised by €250mn in non-recurring taxation.
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Shiseido closed 2025 with like-for-like sales down 1.8% to €5.34bn. Core operating profit rose 22.4% to €244.9m, beating its initial forecast. Free cash flow raised to €365.8m thanks to working capital improvements. However a €257.4m goodwill impairment in the Americas, triggered by sustained profitability declines, pushed the group to a net loss of €223.7m.
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The U.S. beauty industry closed 2025 with notable resilience, delivering growth amid persistent economic pressures. According to Circana, the total market grew 4.7% with prestige retail sales rising 4% to $36 billion and mass retail increasing 5% to $72.7 billion. Beyond headline growth, there is a strategic evolution in value happening. Mass growth, driven by…