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New data from Spate reveals the top trending perfume brands on social media for 2025, and the list tells a story of a fragmenting market. Of the ten brands ranked, six are European, two come from the Americas, and two are from the Middle East. While five are heritage luxury houses backed by large conglomerates,…
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From tariffs refunds to a CEO stepdown, this was last week in beauty.
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The past five years have permanently altered how consumers buy cosmetics. What began as a pandemic-driven necessity has crystallised into structural change across the industry.
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Spate’s latest ranking of the most successful beauty brands on social media give valuable insights on the trends that dominated 2025. Amogn the top ten, American labels claim five spots, while Korean brands capture two. Independent players dominated, with seven of the ten players operating without conglomerate backing. Skincare remains the top category, represented by…
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Data from leading customer reviews analytics firm rAIviews shows that the top ten eye makeup products at Sephora US accounted for 48.6% of all category reviews in 2025.
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Data on the most reviewed products at Sephora in the USA in 2025 collected by consumer analytics firm rAIviews gives valuable insights on the key trends of face makeup.
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The beauty industry ended 2025 on firmer footing. Aggregate like-for-like sales across 14 major listed beauty divisions rose 4.5% in the fourth quarter, a clear acceleration from the 3.5% posted in Q3 and a marked improvement on the 0.6% recorded in the first half. The numbers signal a sector emerging from stagnation, though the recovery…
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Data from rAIviews, the leading customer reviews analytic software, on the most reviewed lip SKUs at Sephora US for 2025 reveals key insights on the evolution of the category.
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This week in beauty, strong results from Puig, Amouage, and Robertet underscored the industry’s resilience.
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South Korean cosmetics exports surpassed the $11bn milestone in 2025, recording $11.4bn in total shipments. That represents a 12.3% increase year-on-year, with monthly exports hitting record highs throughout the year and September alone exceeding $1.15bn.