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Data from leading customer reviews analytics firm rAIviews shows that the top ten eye makeup products at Sephora US accounted for 48.6% of all category reviews in 2025.
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Data on the most reviewed products at Sephora in the USA in 2025 collected by consumer analytics firm rAIviews gives valuable insights on the key trends of face makeup.
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The beauty industry ended 2025 on firmer footing. Aggregate like-for-like sales across 14 major listed beauty divisions rose 4.5% in the fourth quarter, a clear acceleration from the 3.5% posted in Q3 and a marked improvement on the 0.6% recorded in the first half. The numbers signal a sector emerging from stagnation, though the recovery…
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Data from rAIviews, the leading customer reviews analytic software, on the most reviewed lip SKUs at Sephora US for 2025 reveals key insights on the evolution of the category.
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This week in beauty, strong results from Puig, Amouage, and Robertet underscored the industry’s resilience.
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South Korean cosmetics exports surpassed the $11bn milestone in 2025, recording $11.4bn in total shipments. That represents a 12.3% increase year-on-year, with monthly exports hitting record highs throughout the year and September alone exceeding $1.15bn.
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Omani luxury house Amouage closed 2025 with global retail sales of $430m, a 66% surge that marks the strongest result in its 42-year history.
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Puig reported full-year sales of €5.04bn for 2025, crossing the five-billion-euro threshold for the first time and growing 7.8% like-for-like. The company more than tripled its 2020 revenue at the end of the five-year plan launched in 2021. Net profit rose 11.9% to €594m , helped by the absence of the IPO-related costs that weighed…
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The idea that a person wears one signature scent is fading. New research from Phyto Parfums, a brand launched by Brazilian cosmetics group Flora in late 2025, quantified just how rapidly the Generation Z consumer is upending the category.
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Customer feedback analytics firm rAIviews, just published its list of the most reviewed perfumes at Sephora US in 2025. It offers valuable insights about evolving customer psychology and a market bifurcating around extremes rather than settling in the centre.