Borntostandout leads the K-Perfume wave
Historically not a major market for perfume, South Korea’s domestic fragrance market has developed rapidly since the pandemic mainly driven…
Sephora
Sephora has better US coverage than Ulta but that lead depends heavily on Kohl’s.
According to the Ulta Beauty and Sephora US store directories as of September 2026, Sephora had 1,807 US locations versus 1,549 for Ulta, a lead of 258 stores.
The Latest
August 31st 2026 Week Beauty News
Last week in beauty Sephora enters TikTok shop and Wella files for IPO.
Two new fragrance brands launched at Sephora US this week
Last week there were 121 new products added to Sephora US website across 52 brands. In the top ten brands…
Sephora or Douglas: which retailer to prioritize in each European country?
Sephora being the largest and most recognizable beauty retailer in the world and originating from France you could imagine that…
YoY beauty growth accelerated 0.9 pts between Q1 and Q2 26
Last week I published an overview of the sales performance of the beauty division of major listed beauty groups in…
Shiseido launches first Max Mara fragrance
Shiseido has launched Max Mara Le Parfum, the first fragrance developed under the long-term licensing partnership announced with the Italian…