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Beiersdorf started 2026 the way management said it would: slow. Group organic sales came in at €2.5 billion, down 4.6%. Consumer business slid 4.7%. None of this was a surprise as Q1 was impacted by a demanding comparison base, temporary disruptions in key markets, and delayed effects from recent innovations.

Data from Pattern®, the leading global e-commerce accelerator, provides a comprehensive view of the top selling beauty brands on Amazon in the first quarter of 2026. My findings, derived from Pattern’s data, reveal a period defined by significant consolidation in cosmetics and a strategic pivot toward clinical efficacy and value-driven alternatives in skincare and fragrance.

LVMH opened 2026 with €19.1bn in organic revenue, a 1% rise that landed just below the 2% analysts were expecting as the disrupted geopolitical and economic environment, amplified by the Middle East conflict affected the group activities. The fashion and leather goods division, long the group’s engine, contracted 2%.