August 31st 2026 Week Beauty News
Last week in beauty Sephora enters TikTok shop and Wella files for IPO.
Fragrance
Borntostandout leads the K-Perfume wave
Historically not a major market for perfume, South Korea’s domestic fragrance market has developed rapidly since the pandemic mainly driven by Millenial and Gen Z consumers adopting niche fragrance as…
The Latest
Two new fragrance brands launched at Sephora US this week
Last week there were 121 new products added to Sephora US website across 52 brands. In the top ten brands…
Sephora or Douglas: which retailer to prioritize in each European country?
Sephora being the largest and most recognizable beauty retailer in the world and originating from France you could imagine that…
YoY beauty growth accelerated 0.9 pts between Q1 and Q2 26
Last week I published an overview of the sales performance of the beauty division of major listed beauty groups in…
Shiseido launches first Max Mara fragrance
Shiseido has launched Max Mara Le Parfum, the first fragrance developed under the long-term licensing partnership announced with the Italian…
This could be the next wave of leading K-Beauty brands in the US
According to data from Spate, an AI-powered consumer trend intelligence platform that tracks Google searches and views on TikTok and…