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Boots Beauty and Wellness Trends Report, which combines the retailer proprietary transaction data with a study of 2,000 British adults conducted between December 2025 and January 2026, gives insights on how we are shifting from a beauty market focused on superficial correction to one centered on biological optimization and emotional resilience.
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Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which were the favourite perfume brands of Europeans last year. A rapid glance at the ranking could suggest a unified market dominated by legacy brands. Yet, when going deeper into the data across France, Italy, Spain, Germany, and the UK there…
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Puig was recently in the headlines as it is discussing a merger with Estée Lauder. The group has been one of the fastest rising group over the last decade. Between 2015 and 2025, Puig delivered roughly 12.7% annual growth, notably through selective acquisition. The group focused on brands with pricing power and distinct identities, rather…
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Unilever comes closer to becoming a beauty pure player while perfume dupes success is here to stay. This was last week in beauty.
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A night cream promises rejuvenation. The consumer now knows that promise is incomplete. That is one of my takeaways from the YouGov Anti-Aging Report 2026 conducted across a representative sample of French consumers.
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Between June 2025 and February 2026, CreatorIQ tracked Earned Media Value (EMV) across skincare brands in France. EMV a metric that assigns a monetary value to earned media, effectively measuring the financial impact of creator-driven visibility. The nine-month data reveals but a shift of which brands hold influence in the French market.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months provides a clear view of the haircare brands generating the most organic exposure on social media.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months, gives us valuable insights on the makeup brands which got the most organic exposure on social media.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
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The next battleground for beauty brands isn’t search rankings or social media feeds: it’s the answer an AI gives when a consumer types “what skincare routine should I start.”