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South Korea became the world’s second-largest beauty exporter in 2025, surpassing the United States with €10bn in exports and behind France with €23.3 billion. Korea also overtook France as the top exporter of beauty products specifically to the US in 2024, its first time outpacing France in that market.
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China climbed from 12th to 9th in global beauty export rankings between 2016 and 2025, at a CAGR of 12% slightly ahead of Korea’s 11.7% over the same period. China is still only a quarter of French exports and 60% of American beauty exports but it has been growing twice as fast as France and…
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Last week in beauty Douglas cuts again its annual forecast while Nykaa wants to triple its GMV by 2030.
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Based on makeup searches on Amazon for Q1 2026 data from Pattern, the leading global ecommerce accelerator for brands, I analysed the top trends for the category.
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Based on data from Pattern, the leading global ecommerce accelerator for brands, I ranked the top 15 fragrance searches on Amazon for Q1 2026 and a TV title now generates almost 7 times more searches than the word “Perfume” itself, 17.4m versus 2.6m.
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Based on data from Pattern, the leading global brand ecommerce accelerator, I rank the top 15 skincare searches on Amazon for Q1 2026 to identify the top trends.
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The Fragrance Foundation France’s Annual Revelation 2026 where more nuanced than the global awards held earlier this year in New York,
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India’s beauty and personal care market is worth $27bn today. Flipkart in its 2026 InsightsOne’s Glam Up report projects it will reach $39bn by 2030, a nearly 10% growth per year making it one of the fastest growing beauty markets in the world. A survey of global beauty professionals published in the same report shows…
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Over the past 18 months, global beauty groups placed increasingly large bets on the Indian market with Unilever and L’Oréal being the most active. Unilever acquired Minimalist for $342m in January 2025 which was at the time the largest transaction in the country’s beauty sector until L’Oréal announced last week a majority investment in Innovist,…
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Last week in beauty L’Oréal dominated the fragrance foundation awards and doubled down on India.