Thursday, 12 November 2026
The beauty industry, decoded through data
Independent brands took 4 of the top 10 makeup spots on TikTok between August & October 26
Makeup

Independent brands took 4 of the top 10 makeup spots on TikTok between August & October 26

According to data from SPATE, Essence was the top trending makeup brand on TikTok globally between Aug and Oct 26.

November 12, 2026

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