Tuesday, 27 October 2026
The beauty industry, decoded through data
Sephora has a strong start on TikTok Shop but will it keep its momentum?
Sephora

Sephora has a strong start on TikTok Shop but will it keep its momentum?

TikTok has become a key online sales platform for beauty with $2.6bn in sales in the US across skincare, makeup, fragrance and haircare over the last twelve months according to…

October 26, 2026

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