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With $10bn in beauty exports in 2025, Korea overtook the United States to become the world’s second largest beauty exporter, according to ITC Trademap data covering skincare, makeup, fragrance and haircare. The US fell to third at $9.6 billion, down 4% year-on-year, while Korea grew 10% a contrast that reflects both the strength of Korean…
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The first quarter of 2026 draws a clear line between beauty retailers riding structural tailwinds and those navigating more mature, saturated markets.
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In an economic environment where discretionary spending is under scrutiny, Ulta Beauty posted a 11.1% increase in sales to $3.2 billion in Q1 2026, while comparable sales grew 5.3%, a meaningful acceleration from the 2.9% comp posted in the same period last year.
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Beauty e-commerce expanded at six times the rate of offline sales in 2025, according to NielsenIQ, while the Vogue Business Beauty Index reports that 83% of consumers now conduct the majority of their purchase journey via digital channels. In this environment, the “trial gap”, the inability to physically test a product, remains the primary structural…
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Beauty has always depended on physical experimentation. Consumers test shades, textures and finishes before making a purchase. But as beauty shopping increasingly moved online, the industry faced a new challenge: how do you recreate the confidence of in-store discovery through a screen? I spoke with Marcus Tamminen, Managing Director at Arbelle, a company that develops…
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From Dubai to Warsaw: the ten countries that grew their beauty exports fastest between 2016 and 2025
Based on ITC Trademap export data covering skincare, makeup, fragrance and haircare, the UAE was by far the fastest growing beauty exporter globally with an estimated 27.1% CAGR between 2016 and 2025 driven by Dubai’s emergence as a fragrance re-export hub and original production center. Luxury fragrance in the Gulf region grew 11% in 2024…
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Beauty drove Target Q1 sales while Watsons owner prepare for an IPO. Those were some of the news last week in beauty.
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APR, the Seoul-based parent company of Medicube, more than doubled its sales in 2025 to €871 million (1527bn wons), posting a 56% CAGR since 2021 a growth rate that has no meaningful parallel among listed beauty companies of comparable scale. In doing so, APR surpassed Amorepacific to become the most valuable beauty company on the…
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Bath & Body Works reported Q1 2026 net sales of $1.38 billion, down 3.2% versus the same period last year. The US and Canada, which account for 95% of sales, fell 3.8%, while international markets grew 9%, a meaningful contrast that underscores how dependent the business remains on a domestic market where it is losing…
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According to Charm.io, which tracks performance metrics for every DTC brand online and on TikTok Shop, TikTok generated $10.2bn in beauty sales across 15 countries in 2025, roughly half the size of Sephora. But Sephora was created in 1969 and TikTok shop launched in 2021.