Playbook of Beauty
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  • How would a combined Estée Lauder and Puig look like?

    March 24, 2026
    Estée Lauder, Puig
    How would a combined Estée Lauder and Puig look like?

    The Estée Lauder Companies and Spanish group Puig have confirmed they are in preliminary discussions regarding a potential blockbuster merger.

  • The great recalibration of US beauty

    March 24, 2026
    USA
    The great recalibration of US beauty

    For much of 2024, selective beauty spending in the US was the outlier, its growth outperforming almost every other consumer category. But this growth have been consistently trending with Fashion spending growth overtaking specialty beauty in H2 25 signaling that the sector is entering a new phase.

  • Unilever confirms offer for food division as beauty push accelerates

    March 23, 2026
    USA
    Unilever confirms offer for food division as beauty push accelerates

    Last year, Fernando Fernandez, Unilever’s CEO, set out a strategy to refocus the group on beauty and wellbeing. The goal was to increase the combined share of the Beauty & Wellbeing and Personal Care divisions from roughly half of group sales to two-thirds.

  • March 16th 2026 Week Beauty News

    March 22, 2026
    L’Oréal, Unilever
    March 16th 2026 Week Beauty News

    Last week in beauty Unilever is doubling down on beauty, Puig as a CEO and L’Oréal continues to dominate beauty tech innovation. Subscribe to my newsletter for more weekly insights: https://lnkd.in/evr8EFGG

  • Who is buying beauty products in China today?

    March 21, 2026
    China
    Who is buying beauty products in China today?

    According to iiMedia Research, the engine of the cosmetics market is the 26-40 demographic, which collectively accounts for 77.8% of consumption. Within this group, the 26-30 segment represents 41.0%, while the 31-40 bracket makes up 36.8%. These consumers prioritise functionality, ingredient safety and brand reputation. They select products that address daily skincare requirements or enhance…

  • Where beauty brands should capture the attention of each generation?

    March 19, 2026
    USA
    Where beauty brands should capture the attention of each generation?

    The assumption that a unified marketing strategy can capture the beauty consumer is now untenable as shown by recent data from Provoke Insights on the top discovery channels for beauty brands of American consumers.

  • How the different generations shop for beauty

    March 18, 2026
    USA
    How the different generations shop for beauty

    Recent data from Alix Partners about the favorite specialty beauty channels of US consumers reveals interesting insights on how each generation is shopping for beauty.

  • Natura Group sales up 1.8% in 2025 at constant rate

    March 17, 2026
    Natura
    Natura Group sales up 1.8% in 2025 at constant rate

    For 2025, Natura Group reported top-line growth of 1.8% at constant currency, reaching €3.7bn. However, reported revenues contracting by 5% due to the sharp appreciation of the Brazilian Real against other regional currencies and the hyper inflation effect in Argentina.

  • March 9th 2026 Week Beauty News

    March 15, 2026
    Ulta
    March 9th 2026 Week Beauty News

    Ulta’s 9.7% sales rise topped forecasts but a cautious outlook weighed on shares, as M&A activity intensified with Henkel acquiring Not Your Mother’s and L Catterton creating a Brazilian beauty retail giant. This was last week in beauty. Subscribe to my newsletter for more weekly insights: https://lnkd.in/evr8EFGG

  • Ulta Beauty’s sales up 9.7% in FY25

    March 13, 2026
    Ulta
    Ulta Beauty’s sales up 9.7% in FY25

    Ulta Beauty 2025 net sales increased 9.7% year-over-year at $12.4bn. Comparable sales rose 5.4% for the full year, driven by a strong holiday quarter where comparable sales hit 5.8%.

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Playbook of Beauty

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