Sunday, 6 September 2026
The beauty industry, decoded through data
Two new fragrance brands launched at Sephora US this week
Fragrance

Two new fragrance brands launched at Sephora US this week

Last week there were 121 new products added to Sephora US website across 52 brands. In the top ten brands with the most product launches we have three Korean brands…

September 5, 2026

The Latest

Shiseido launches first Max Mara fragrance
Fragrance

Shiseido launches first Max Mara fragrance

Shiseido has launched Max Mara Le Parfum, the first fragrance developed under the long-term licensing partnership announced with the Italian…

September 2, 2026

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