The reshaping of skincare brands influence on social media in France
Between June 2025 and February 2026, CreatorIQ tracked Earned Media Value (EMV) across skincare brands in France. EMV a metric…
France
France
France experienced a trade deficit on makeup and skincare products with Korea for the first time in 2025
Last week I published a post on Korea's rise as the second largest global beauty exporter, surpassing the USA for the first time in 2025 at €10bn.
France
French beauty exports may have faced a historic reversal in 2025
According to the Fédération des Entreprises de la Beauté, French cosmetics exports fell by 1.16% in the first ten months…
The love story formula: how a personal journey built a Franco-Latin beauty brand
The Playbook of Beauty Podcast is back with a story where love, resilience, and French elegance meet Latin warmth. In…
French Haircare trends signal a shift toward holistic solutions
New data from Spate for October 2025 reveals a compelling dichotomy in French makeup consumption. The market is simultaneously embracing…
The new makeup paradox: when bold expression meets skin-lightening demand
New data from Spate for October 2025 reveals a compelling dichotomy in French makeup consumption. The market is simultaneously embracing…