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Category: Europe
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Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which were the favourite perfume brands of Europeans last year. A rapid glance at the ranking could suggest a unified market dominated by legacy brands. Yet, when going deeper into the data across France, Italy, Spain, Germany, and the UK there…
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months provides a clear view of the haircare brands generating the most organic exposure on social media.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months, gives us valuable insights on the makeup brands which got the most organic exposure on social media.
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CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
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According to data from Circana European prestige beauty expanded 4% in value in 2025, though national trajectories diverged sharply.
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According to data from Cosmetics Europe for 2023, the European domestic market was valued at €95.7bn, securing its position as the world’s second-largest, albeit approximately 8% smaller than the United States. This vast economic engine is led by Germany (€15.9bn), France (€13.7bn), and Italy (€12.5bn). The industry’s footprint is substantial: Oxford Economics reports it employs…