Setting spray searches are up 179% on Amazon in Q1 2026
Based on makeup searches on Amazon for Q1 2026 data from Pattern, the leading global ecommerce accelerator for brands, I…
Amazon
Amazon
Amazon Beauty Q2 2026: Medicube overtakes skincare’s legacy leaders
In April, I wrote that medicube was on track to become Amazon’s top skincare brand by mid-2026. Pattern, the global e-commerce accelerator, now puts Medicube at 4.1% of Amazon skincare…
Amazon
The Summer I Turned Pretty is Amazon’s top fragrance search term, up 311%
Based on data from Pattern, the leading global ecommerce accelerator for brands, I ranked the top 15 fragrance searches on…
Pimple patches searches are up 338% on Amazon in Q1 2026
Based on data from Pattern, the leading global brand ecommerce accelerator, I rank the top 15 skincare searches on Amazon…
Beauty’s growth has moved online, and the gap keeps widening
The global beauty industry grew 8% year-on-year in the first quarter of 2026, according to data from NielsenIQ's "Beauty E-commerce…
Amazon’s quiet conquest of Europe beauty e-commerce and TikTok shop’s loud arrival
Nielsen's 2026 ranking of top online beauty merchants in Western Europe, based on a consumer panel through the end of…
Amazon Beauty Q1 2026: Middle Eastern dupes disrupt fragrance, while makeup consolidates
Data from Pattern®, the leading global e-commerce accelerator, provides a comprehensive view of the top selling beauty brands on Amazon…