Tuesday, 28 July 2026
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France

The love story formula: how a personal journey built a Franco-Latin beauty brand

January 21, 2026

The Playbook of Beauty Podcast is back with a story where love, resilience, and French elegance meet Latin warmth. In this episode, I sit down with Glorimar Primera, founder of Onérique, who turned a Franco-Latin love story into a sensorial French beauty brand.

We will explore:

❤️ How a personal journey became a brand philosophy

🧴 Why emotional design is the next frontier in beauty

💪 Building a business through health challenges and cross-cultural insight

🌍 Her strategy to bring authentic, independent French beauty to Latin America, the Middle East & Asia

Glorimar’s story is a powerful reminder that sometimes the most compelling brands are born not from business plans, but from life stories.

If you’re passionate about brand storytelling, founder resilience, or beauty innovation, this episode is for you.

👉 Listen now:

Spotify

Youtube

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