The most trending fragrance brand is one you have probably never heard of
Spate, the AI-powered consumer trend intelligence platform, tracks brand popularity through Google searches and views on Instagram and TikTok. Among…
Perfume
Online
The top trending perfume brands online in August 2026
Based on data from SPATE, the leading AI-powered consumer trend intelligence platform, I identified the fastest-growing perfume brands on Google, TikTok and Instagram in August among the 100 most popular…
Perfume
Europeans can’t agree on niche perfume
Five Western European markets, five different leading niche perfume brands. Kilian tops France. Montale leads Italy. Xerjoff ties for first…
The Summer I Turned Pretty is Amazon’s top fragrance search term, up 311%
Based on data from Pattern, the leading global ecommerce accelerator for brands, I ranked the top 15 fragrance searches on…
Beyond the awards: the favourite fragrances of consumers in 2025
Last week, The Fragrance Foundation announced its Awards for 2026, the industry's main event for recognizing creativity among brands, perfumers…
The leading niche fragrance brands of 2025
Data from Perfumist, an app tracking perfume preferences of more than 3 million consumers worldwide, shows which were the favourite…
The $84bn perfume boom: why fragrance keeps outrunning the beauty market
Fragrance represents 20% of the beauty industry at $84bn. Between 19 and 24, the category grew 8% annually, twice the…