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Category: Perfume
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Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which were the favourite perfume brands of Europeans last year. A rapid glance at the ranking could suggest a unified market dominated by legacy brands. Yet, when going deeper into the data across France, Italy, Spain, Germany, and the UK there…
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The second biggest fragrance trend on social media in 2025, with viewership up more than 60%, Middle Eastern perfumes are experiencing remarkable international growth.
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China’s beauty industry is entering a new phase of growth. After expanding at a CAGR of 5.3% between 2019 and 2024 to reach an estimated €91bn in 2025, the market should accelerate to a 7.2% CAGR through 2029, hitting €121bn, according to China Insights Consultancy (CIC).
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Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which Middle Eastern labels gained most traction outside the region last year. Interestingly, the top four is a mirror of what is currently working in the fragrance industry.
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The fragrance industry is undergoing a significant olfactory shift, and the data from social media analytics firm Spate confirms it: we have entered the era of the hyper-gourmand scent profile.
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Spate recently published data about the most popular fragrance trends on social media in 2025 and there are for me three key insights that emerge.
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Omani luxury house Amouage closed 2025 with global retail sales of $430m, a 66% surge that marks the strongest result in its 42-year history.
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The United Arab Emirates are emerging not only as a robust consumer market for fragrance but as a major global exporter.
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South Korea’s premium fragrance market has doubled since 2019 to approximately $800m, according to Euromonitor. This is a remarkable development in a historically skincare-dominated beauty culture.
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Perfume has been driving growth in the beauty industry, defying broader market slowdowns. This boom is notably driven by the appetite of Gen Z consumers for fragrances. Circana reports that 73% of Gen Z wear fragrance at least three times per week, and Piper Sandler notes that annual fragrance spending among teenage boys grew by…