The Summer I Turned Pretty is Amazon’s top fragrance search term, up 311%
Based on data from Pattern, the leading global ecommerce accelerator for brands, I ranked the top 15 fragrance searches on…
Perfume
Perfume
Europeans can’t agree on niche perfume
Five Western European markets, five different leading niche perfume brands. Kilian tops France. Montale leads Italy. Xerjoff ties for first place in both Spain and Germany. Maison Margiela is the…
Perfume
Beyond the awards: the favourite fragrances of consumers in 2025
Last week, The Fragrance Foundation announced its Awards for 2026, the industry's main event for recognizing creativity among brands, perfumers…
The leading niche fragrance brands of 2025
Data from Perfumist, an app tracking perfume preferences of more than 3 million consumers worldwide, shows which were the favourite…
The $84bn perfume boom: why fragrance keeps outrunning the beauty market
Fragrance represents 20% of the beauty industry at $84bn. Between 19 and 24, the category grew 8% annually, twice the…
Perfumes in Latin America: the Brazilian exception
Data from Perfumist, an app that maps perfume preferences worldwide, reveals a divided fragrance landscape across Latin America in 2025.
The most popular fragrance brands in Europe in 2025
Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which were the favourite perfume brands…