The top trending makeup brands of August 2026
Based on data from SPATE, the leading AI-powered consumer trend intelligence platform, I identified the fastest growing makeup brands on…
Makeup
Makeup
Danessa Myricks Beauty led TikTok Shop makeup growth in September
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, makeup sales on TikTok Shop in the US fell 3.7% in September…
Makeup
In August 2026 both MAC and Dolly Parton beauty went viral on TikTok shop but for fundamentally different reasons
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, makeup sales…
Beauty executives are bullish on fragrance but bearish on makeup
According to a spring 2026 survey by IFOP, Beauty Tech (52%) and nutricosmetics (48%) are the top two categories that…
Global beauty will be adding $110bn in sales by 2030
The global beauty industry was worth $480bn in 2025, up from $360bn in 2019. That is a 5% annual growth…
The three segments to invest in beauty: fragrance, prestige haircare and derma skincare
According to estimates based on to McKinsey's From Aisle to Algorithm, between 2019 and 2025, fragrance led the beauty industry…
Fragrance should be the second largest beauty category in the next decade
The global beauty market grew between 4 and 5 percent a year from 2019 to 2025, and McKinsey expects that…