Global beauty will be adding $110bn in sales by 2030
The global beauty industry was worth $480bn in 2025, up from $360bn in 2019. That is a 5% annual growth…
Makeup
Beauty Tech
Beauty executives are bullish on fragrance but bearish on makeup
According to a spring 2026 survey by IFOP, Beauty Tech (52%) and nutricosmetics (48%) are the top two categories that beauty executives see as most dynamic. But the most interesting…
Makeup
The three segments to invest in beauty: fragrance, prestige haircare and derma skincare
According to estimates based on to McKinsey's From Aisle to Algorithm, between 2019 and 2025, fragrance led the beauty industry…
Fragrance should be the second largest beauty category in the next decade
The global beauty market grew between 4 and 5 percent a year from 2019 to 2025, and McKinsey expects that…
Setting spray searches are up 179% on Amazon in Q1 2026
Based on makeup searches on Amazon for Q1 2026 data from Pattern, the leading global ecommerce accelerator for brands, I…
The top makeup brands on social media: celebrity driven in the US versus mass legacy in Europe
CreatorIQ's consolidated Earned Media Value scoring for the last twelve months, gives us valuable insights on the makeup brands which…
The top 10 trending eye makeup products at Sephora in the US in 2025
Data from leading customer reviews analytics firm rAIviews shows that the top ten eye makeup products at Sephora US accounted…