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Category: UK
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Fifty-five percent of UK consumers say they are cutting discretionary spending. But somehow, beauty, keeps growing anyway. According to Barclays, health and beauty has now posted 60 consecutive months of growth, with UK spend up 10.7% in 2025 alone, in a retail environment where overall growth was essentially flat. The “Lipstick Effect” is real, but…
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New data from Pattern, the leading e-commerce accelerator, analyzing Amazon Prime Day 2025 search behaviour reveals distinct consumer priorities in the US and UK within beauty.
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New data from Pattern®, the leading ecommerce accelerator, provides a clear view of the brands that commanded consumer attention during Amazon’s October 2025 Prime Day events in the US and UK. My analysis of top branded keyword searches reveals notable geographic and strategic divides.