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A new YouGov survey conducted between December 2025 and January 2026, polling citizens in 18 countries, reveals a real dichotomy in how the world approaches skin aging. While nearly half of the global population (48%) considers fighting the signs of aging important, only a fraction, at just 11%, actually take active steps to do so.
A night cream promises rejuvenation. The consumer now knows that promise is incomplete. That is one of my takeaways from the YouGov Anti-Aging Report 2026 conducted across a representative sample of French consumers.
The global wellness economy reached $6.8 trillion in 2024, growing at 6.2% annually since 2019 (nearly double the pace of global GDP) and is projected to hit $9.8 trillion by 2029, according to the Global Wellness Institute’s.