The beauty industry is waking up to a harsh reality: consumers know a night cream isn’t enough
A night cream promises rejuvenation. The consumer now knows that promise is incomplete. That is one of my takeaways from…
Wellness
Wellness
The perception-action gap in anti-aging
A new YouGov survey conducted between December 2025 and January 2026, polling citizens in 18 countries, reveals a real dichotomy in how the world approaches skin aging. While nearly half…
Wellness
Wellness is more than a category but the the new architecture of consumer spending
The global wellness economy reached $6.8 trillion in 2024, growing at 6.2% annually since 2019 (nearly double the pace of…