This website uses cookies to improve your experience. You can opt-out if you wish. Read More
Category: USA
-
CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months provides a clear view of the haircare brands generating the most organic exposure on social media.
-
CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months, gives us valuable insights on the makeup brands which got the most organic exposure on social media.
-
CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
-
For much of 2024, selective beauty spending in the US was the outlier, its growth outperforming almost every other consumer category. But this growth have been consistently trending with Fashion spending growth overtaking specialty beauty in H2 25 signaling that the sector is entering a new phase.
-
Last year, Fernando Fernandez, Unilever’s CEO, set out a strategy to refocus the group on beauty and wellbeing. The goal was to increase the combined share of the Beauty & Wellbeing and Personal Care divisions from roughly half of group sales to two-thirds.
-
The assumption that a unified marketing strategy can capture the beauty consumer is now untenable as shown by recent data from Provoke Insights on the top discovery channels for beauty brands of American consumers.
-
Recent data from Alix Partners about the favorite specialty beauty channels of US consumers reveals interesting insights on how each generation is shopping for beauty.
-
The U.S. beauty industry closed 2025 with notable resilience, delivering growth amid persistent economic pressures. According to Circana, the total market grew 4.7% with prestige retail sales rising 4% to $36 billion and mass retail increasing 5% to $72.7 billion. Beyond headline growth, there is a strategic evolution in value happening. Mass growth, driven by…
-
New data from rAIviews, the leading AI customer reviews analytic solution for the beauty industry, analyzing the most reviewed brands on Sephora’s U.S. website in 2025, provides a proxy for market momentum and consumer engagement. While not a direct measure of sales, review volume offer valuable insights into brand popularity.
-
The U.S. beauty landscape has a new leader. In 2024, Korean cosmetics imports hit $1.7 billion, officially surpassing France. This is the the result of a deliberate, multi-phase market entry.