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Author: Alexis Amann
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Data from Spate shows the ten makeup brands that achieved the largest increase in TikTok branded hashtag views in 2025 fall into two camps. Six are owned by large groups, such as Tarte (Kosé) and Estée Lauder that top the ranking while the other four are independents.
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New data from Spate for October 2025 reveals a compelling dichotomy in French makeup consumption. The market is simultaneously embracing maximalist expression and a shift towards minimalist, skin-focused products…
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New data from Spate for October 2025 reveals a compelling dichotomy in French makeup consumption. The market is simultaneously embracing maximalist expression and a shift towards minimalist, skin-focused products…
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South Korea’s premium fragrance market has doubled since 2019 to approximately $800m, according to Euromonitor. This is a remarkable development in a historically skincare-dominated beauty culture.
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Ulta Beauty’s inaugural store in Mexico City, which opened in August 2025, represents more than a new location but signals a strategic pivot for Ulta. For decades, the American beauty retailer dominated its home market with a unique mass-to-prestige model and a very strong loyalty programme. Yet with 1,445 stores confined to the US, Ulta’s…
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Mexico’s beauty and personal care market was valued at $15bn in 2023 making it the ninth largest globally ahead of France and Italy according to Euromonitor. The market has grown steadily from $10bn in 2018, with prestige beauty expanding nearly twice as fast. By 2028, Statista forecasts a 3% annual growth rate, driven by rising…
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Perfume has been driving growth in the beauty industry, defying broader market slowdowns. This boom is notably driven by the appetite of Gen Z consumers for fragrances. Circana reports that 73% of Gen Z wear fragrance at least three times per week, and Piper Sandler notes that annual fragrance spending among teenage boys grew by…
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According to Research and Markets, the global nutricosmetics market is projected to grow 7.8% per year from $4bn in 2025 to $5.8bn by 2030. While demand for holistic beauty solutions, particularly in skincare, hair health, and anti-aging, continues to rise, the market is undergoing a pivotal shift. The era of broad, wellness-driven growth has ended,…
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With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn) and in front of Germany (€10bn) notably driven by a huge fragrance segment representing half of the market. Overall growth prospects remain strong for the coming years with a projected CAGR of 5.2% between 2025…
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Perfume dupes have evolved from cheap knockoffs to sophisticated products that threaten to change traditional pricing models and consumer expectations. Beauty executives need to recognize a fundamental change in how consumers, and especially younger ones, perceive value in scent and act accordingly.