South Korea’s unlikely fragrance revolution
South Korea’s premium fragrance market has doubled since 2019 to approximately $800m, according to Euromonitor. This is a remarkable development…
South Korea
South Korea
K-Beauty’s export pivot: from China dependence to global dominance
South Korean cosmetics exports surpassed the $11bn milestone in 2025, recording $11.4bn in total shipments. That represents a 12.3% increase year-on-year, with monthly exports hitting record highs throughout the year…
South Korea