Category: GenZ

  • The €42bn scent wardrobe: decoding Gen Z’s fragrance obsession

    The €42bn scent wardrobe: decoding Gen Z’s fragrance obsession

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    Perfume has been driving growth in the beauty industry, defying broader market slowdowns. This boom is notably driven by the appetite of Gen Z consumers for fragrances. Circana reports that 73% of Gen Z wear fragrance at least three times per week, and Piper Sandler notes that annual fragrance spending among teenage boys grew by…