Author: Alexis Amann
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Perfume has been driving growth in the beauty industry, defying broader market slowdowns. This boom is notably driven by the appetite of Gen Z consumers for fragrances. Circana reports that 73% of Gen Z wear fragrance at least three times per week, and Piper Sandler notes that annual fragrance spending among teenage boys grew by…
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According to Research and Markets, the global nutricosmetics market is projected to grow 7.8% per year from $4bn in 2025 to $5.8bn by 2030. While demand for holistic beauty solutions, particularly in skincare, hair health, and anti-aging, continues to rise, the market is undergoing a pivotal shift. The era of broad, wellness-driven growth has ended,…
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With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn) and in front of Germany (€10bn) notably driven by a huge fragrance segment representing half of the market. Overall growth prospects remain strong for the coming years with a projected CAGR of 5.2% between 2025…
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Perfume dupes have evolved from cheap knockoffs to sophisticated products that threaten to change traditional pricing models and consumer expectations. Beauty executives need to recognize a fundamental change in how consumers, and especially younger ones, perceive value in scent and act accordingly.
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Growing 65% faster than perfume and haircare categories hair perfume is one of the most dynamic beauty segments. Discover how brands can leverage this new segment.
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Over Q1 of 2025 we tracked 18 beauty brands and beauty tech startups that collectively raised more than $130m. Among the key trends we can highlight: Skincare brands dominate…
