Category: TikTok

Sales for skincare, makeup and fragrance on TikTok Shop in the United States reached $1.55bn in 2025, representing a growth of 103% year-over-year according to data from Charm.io, which tracks key performance metrics for every DTC brand online and on TikTok Shop.

TikTok Shop’s US beauty category generated $2.7 billion in gross merchandise value in 2025, according to Charm.io, which tracks key performance metrics for every DTC brand online and on TikTok Shop. Social commerce has shifted from a pilot project to a primary revenue stream.

According to data from Pattern®, the leading e-commerce brand accelerator, CeraVe has defended its first spot every quarter since early 2023 as the top selling brand on Amazon, but its grip has been loosening. The brand’s share has contracted from 4.45% to 3.85% over three years. Meanwhile, La Roche-Posay has climbed from 2.68% to 3.26%,…