K-Beauty brands SUNGBOON EDITOR and epais continue to lead skincare sales on TikTok
The sales of skincare products on US TikTok Shop declined 2.7% month on month in September 2026, down to $73.6m…
TikTok
Sephora
Sephora has a strong start on TikTok Shop but will it keep its momentum?
TikTok has become a key online sales platform for beauty with $2.6bn in sales in the US across skincare, makeup, fragrance and haircare over the last twelve months according to…
TikTok
Tarte cosmetics had its haircare moment on TikTok Shop US in August
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, US TikTok…
Danessa Myricks Beauty led TikTok Shop makeup growth in September
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, makeup sales…
Sephora ranked as the 8th top selling shop for makeup on TikTok in the US in September 2026 despite launching only on September 19th
According to Charm.io, TikTok Shop generated $222.9m in beauty sales (skincare, makeup, fragrance and haircare) in September 2026. This is…
September 2026 US TikTok Shop beauty sales dropped 2% versus August 2026 but grew 34% compared to a year ago
According to Charm.io, US TikTok Shop beauty sales for the skincare, makeup, fragrance and haircare categories amounted to $222.9m in…
Haircare growth on TikTok Shop in August was all about skinification and serving specific communities
According to data from Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop, haircare sales…