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Category: TikTok
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Fifty-five percent of UK consumers say they are cutting discretionary spending. But somehow, beauty, keeps growing anyway. According to Barclays, health and beauty has now posted 60 consecutive months of growth, with UK spend up 10.7% in 2025 alone, in a retail environment where overall growth was essentially flat. The “Lipstick Effect” is real, but…
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According to Charm.io, which tracks performance metrics for every DTC brand online and on TikTok Shop, TikTok generated $10.2bn in beauty sales across 15 countries in 2025, roughly half the size of Sephora. But Sephora was created in 1969 and TikTok shop launched in 2021.
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Jean Paul Gaultier launched this week Les Ateliers Gaultier, a six-scent high perfumery collection priced at €260 for 100ml, its first serious move into the upper tier of the fragrance market.
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According to Charm.io, which tracks performance metrics for every DTC brand online and on TikTok Shop, the platform generated $10.2 billion in global beauty sales in 2025, up from essentially nothing when it launched at the end of 2022.
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The traditional eCommerce landscape in the United States is witnessing a significant structural shift as social discovery begins to outpace conventional search-based retail. According to data from Charm.io TikTok Shop has generated $2.7bn in sales in 2025 in the US, securing its position as the fourth-largest eCommerce retailer in the category nationwide according to Nielsen.
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Sales for skincare, makeup and fragrance on TikTok Shop in the United States reached $1.55bn in 2025, representing a growth of 103% year-over-year according to data from Charm.io, which tracks key performance metrics for every DTC brand online and on TikTok Shop.
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TikTok Shop’s US beauty category generated $2.7 billion in gross merchandise value in 2025, according to Charm.io, which tracks key performance metrics for every DTC brand online and on TikTok Shop. Social commerce has shifted from a pilot project to a primary revenue stream.
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According to data from Pattern®, the leading e-commerce brand accelerator, CeraVe has defended its first spot every quarter since early 2023 as the top selling brand on Amazon, but its grip has been loosening. The brand’s share has contracted from 4.45% to 3.85% over three years. Meanwhile, La Roche-Posay has climbed from 2.68% to 3.26%,…