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Category: Beiersdorf
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Beiersdorf started 2026 the way management said it would: slow. Group organic sales came in at €2.5 billion, down 4.6%. Consumer business slid 4.7%. None of this was a surprise as Q1 was impacted by a demanding comparison base, temporary disruptions in key markets, and delayed effects from recent innovations.
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Growth diverged sharply in beauty this week, with Galderma’s 17.7% surge contrasting against Bath & Body Works’ sales decline and La Prairie’s continued struggles.