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Category: Makeup
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The coming year for Beauty M&A will be defined by three core themes: strategic realignment of corporates, geographic shifts, and convergence with new verticals.
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Data from Spate shows the ten makeup brands that achieved the largest increase in TikTok branded hashtag views in 2025 fall into two camps. Six are owned by large groups, such as Tarte (Kosé) and Estée Lauder that top the ranking while the other four are independents.
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New data from Spate for October 2025 reveals a compelling dichotomy in French makeup consumption. The market is simultaneously embracing maximalist expression and a shift towards minimalist, skin-focused products…
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Mexico’s beauty and personal care market was valued at $15bn in 2023 making it the ninth largest globally ahead of France and Italy according to Euromonitor. The market has grown steadily from $10bn in 2018, with prestige beauty expanding nearly twice as fast. By 2028, Statista forecasts a 3% annual growth rate, driven by rising…
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India’s beauty and personal care market, valued at approximately $22.8 billion as per Statista, is one of the fastest-growing consumer categories in the country. Driven by rising disposable incomes in the Indian middle class, increased digital penetration, and shifting preferences toward premium and clean products, the sector is expected to grow by 12% in 2025.
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With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn) and in front of Germany (€10bn) notably driven by a huge fragrance segment representing half of the market. Overall growth prospects remain strong for the coming years with a projected CAGR of 5.2% between 2025…