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Author: Alexis Amann
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Data from Perfumist, an app tracking perfume preferences more than 3m consumers worldwide, shows which Middle Eastern labels gained most traction outside the region last year. Interestingly, the top four is a mirror of what is currently working in the fragrance industry.
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Growth diverged sharply in beauty this week, with Galderma’s 17.7% surge contrasting against Bath & Body Works’ sales decline and La Prairie’s continued struggles.
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The fragrance industry is undergoing a significant olfactory shift, and the data from social media analytics firm Spate confirms it: we have entered the era of the hyper-gourmand scent profile.
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Spate recently published data about the most popular fragrance trends on social media in 2025 and there are for me three key insights that emerge.
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Galderma reported record full-year 2025 results, with net sales reaching $5.2bn, a 17.7% increase at constant currency. Growth was predominantly volume-driven, with a favorable product mix offsetting competitive pricing pressures. The company delivered double-digit expansion in both International markets and the US, while all three product categories outperformed their respective markets.
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Beiersdorf’s Consumer Business closed 2025 with organic sales growth of 2.5%, reaching €8.2 billion.
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New data from Spate reveals the top trending perfume brands on social media for 2025, and the list tells a story of a fragmenting market. Of the ten brands ranked, six are European, two come from the Americas, and two are from the Middle East. While five are heritage luxury houses backed by large conglomerates,…
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From tariffs refunds to a CEO stepdown, this was last week in beauty.
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The past five years have permanently altered how consumers buy cosmetics. What began as a pandemic-driven necessity has crystallised into structural change across the industry.
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Spate’s latest ranking of the most successful beauty brands on social media give valuable insights on the trends that dominated 2025. Amogn the top ten, American labels claim five spots, while Korean brands capture two. Independent players dominated, with seven of the ten players operating without conglomerate backing. Skincare remains the top category, represented by…