Arabic perfumes, gourmand scents and accessible formats: those are the trends that defined perfume in 2025
Spate recently published data about the most popular fragrance trends on social media in 2025 and there are for me…
Social Media
Perfume
The rise of the gourmand perfume fragrance
The fragrance industry is undergoing a significant olfactory shift, and the data from social media analytics firm Spate confirms it: we have entered the era of the hyper-gourmand scent profile.
Social Media
The top 10 hottest perfume brands on social media in 2025
New data from Spate reveals the top trending perfume brands on social media for 2025, and the list tells a…
The top 10 hottest beauty brands on social media in 2025
Spate’s latest ranking of the most successful beauty brands on social media give valuable insights on the trends that dominated…