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Category: Social Media
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The fragrance industry is undergoing a significant olfactory shift, and the data from social media analytics firm Spate confirms it: we have entered the era of the hyper-gourmand scent profile.
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Spate recently published data about the most popular fragrance trends on social media in 2025 and there are for me three key insights that emerge.
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New data from Spate reveals the top trending perfume brands on social media for 2025, and the list tells a story of a fragmenting market. Of the ten brands ranked, six are European, two come from the Americas, and two are from the Middle East. While five are heritage luxury houses backed by large conglomerates,…
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Spate’s latest ranking of the most successful beauty brands on social media give valuable insights on the trends that dominated 2025. Amogn the top ten, American labels claim five spots, while Korean brands capture two. Independent players dominated, with seven of the ten players operating without conglomerate backing. Skincare remains the top category, represented by…