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Author: Alexis Amann
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Data from Pattern, the leading e-commerce accelerator, give valuable insights on Amazon’s global beauty trends in Q4 2025. The gifting season saw shoppers move away from experimental viral trends toward more established trust, clinical efficacy, and high-value tools. The market exhibited a bifurcation, with luxury brands winning in gifting categories like fragrance, while “masstige” and…
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Unilever’s Beauty & Wellbeing division sales increased 4.3% in FY25, evenly split between volume and price effect. Q4 momentum accelerated to 4.7%, with volume contributing 2.8%.
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Beauty results for 2025 are in and a new emerging group doubled it sales last year.
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Hermès reported full-year sales of €16bn, up 8.9% at constant exchange, although perfume and beauty diverged sharply from the group trajectory. The division contracted 8% against exceptionally high comparatives set by the Barénia womenswear fragrance launch in 2024. The division launched two new Eaux de Parfum Intenses, Terre d’Hermès in the first half and a…
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In 2025, L’Oréal expanded its top line despite currency headwinds and a French exceptional levy that affected net income. Sales reached €44.05bn, up 4% like-for-like. Operating margin went up to 20.2%. Net profit fell 4.4% to €6.13bn, penalised by €250mn in non-recurring taxation.
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Shiseido closed 2025 with like-for-like sales down 1.8% to €5.34bn. Core operating profit rose 22.4% to €244.9m, beating its initial forecast. Free cash flow raised to €365.8m thanks to working capital improvements. However a €257.4m goodwill impairment in the Americas, triggered by sustained profitability declines, pushed the group to a net loss of €223.7m.
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The U.S. beauty industry closed 2025 with notable resilience, delivering growth amid persistent economic pressures. According to Circana, the total market grew 4.7% with prestige retail sales rising 4% to $36 billion and mass retail increasing 5% to $72.7 billion. Beyond headline growth, there is a strategic evolution in value happening. Mass growth, driven by…
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e.l.f. Beauty’s Q3 FY26 sales reached $489.5m, a 38% increase marking the company’s 28th consecutive quarter of sales growth. Operational performance was robust, with adjusted EBITDA growing 79% to $123m.
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Coty reported Q2 FY26 net revenues of $1,68bn, a modest 1% increase on a reported basis but on a like-for-like basis revenue declined by 3%.
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Nykaa, India’s leading beauty retailer, saw its consolidated net profit more than double to €5.9m in Q3 FY26, a significant increase from €2.4m in the same period last year. This performance was anchored by a 27% rise in overall revenue, which reached €268m. The core beauty and personal care segment, contributing the majority of revenue,…