Borntostandout leads the K-Perfume wave
Historically not a major market for perfume, South Korea’s domestic fragrance market has developed rapidly since the pandemic mainly driven…
Fragrance
Fragrance
Beauty has always been resilient across cycles
Between 2009 and 2025, the global beauty market grew by an average of 3.4% a year. After the subprime crisis, it continued to grow every year from 2010 to 2019.…
Fragrance
Two new fragrance brands launched at Sephora US this week
Last week there were 121 new products added to Sephora US website across 52 brands. In the top ten brands…
Shiseido launches first Max Mara fragrance
Shiseido has launched Max Mara Le Parfum, the first fragrance developed under the long-term licensing partnership announced with the Italian…
Saudi Arabia is driving the GCC beauty market
Data published by BeautyMatter and Beautyworld’s 2026 GCC in Focus report, based on Euromonitor estimates, forecasts the beauty market across…
GCC is still a growth market for beauty
Data published by BeautyMatter and Beautyworld’s 2026 GCC in Focus report, based on Euromonitor estimates, forecasts the region’s four main…
Dior remains the most popular perfume brand online across major beauty markets
I analysed the popularity of perfume brands online in five key markets over the last twelve months based on data…