The beauty industry is heading into 2025 with a surge of mergers and acquisitions (M&A) on the horizon. Big players with strong financial backing—like L’Oréal, Estée Lauder, Shiseido, and E.l.f. Beauty—are preparing to expand their portfolios by acquiring brands that bring something fresh to the table. The focus? Biotech, clinical skincare, and sustainability. With consumers…