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Category: Brazil
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The idea that a person wears one signature scent is fading. New research from Phyto Parfums, a brand launched by Brazilian cosmetics group Flora in late 2025, quantified just how rapidly the Generation Z consumer is upending the category.
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According to PwC the global cosmetics market, valued at $579.2 billion in 2025, is on a trajectory to reach $913.4 billion by 2030…
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With total sales of €10.6bn in 2024, Brazil is the fifth largest beauty market in the world behind India (€16bn) and in front of Germany (€10bn) notably driven by a huge fragrance segment representing half of the market. Overall growth prospects remain strong for the coming years with a projected CAGR of 5.2% between 2025…