Unilever’s Beauty & Wellbeing division sales increased 4.3% in FY25, evenly split between volume and price effect. Q4 momentum accelerated to 4.7%, with volume contributing 2.8%.
Haircare grew low-single digit, with positive price offset by negative volume, as portfolio pruning and softness in emerging markets weighed on Sunsilk and Clear. Dove sustained double-digit performance, buoyed by its new fibre repair technology range. Core skincare achieved mid-single digit growth, led by Vaseline which delivered double-digit growth for the third consecutive year. Wellbeing continued double-digit expansion despite moderating category conditions. Nutrafol and Liquid I.V. posted double-digit gains, while Olly grew high-single digit on premium gummy innovations. Prestige Beauty rose low-single digit, driven by price, with Hourglass and K18 delivering strong double-digit growth. Dermalogica and Paula’s Choice declined but returned to growth in the second half.
Underlying operating profit reached €2.5 billion, a decrease of 3.2% while operating margin contracted 20 basis points to 19.2%. A significant increase in brand and marketing investment behind Power Brands and premium innovations offset overhead improvements and a slight gross margin decline. The portfolio shift toward science-led, premium innovations continues to shape performance.
