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Category: USA
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The U.S. beauty industry closed 2025 with notable resilience, delivering growth amid persistent economic pressures. According to Circana, the total market grew 4.7% with prestige retail sales rising 4% to $36 billion and mass retail increasing 5% to $72.7 billion. Beyond headline growth, there is a strategic evolution in value happening. Mass growth, driven by…
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New data from rAIviews, the leading AI customer reviews analytic solution for the beauty industry, analyzing the most reviewed brands on Sephora’s U.S. website in 2025, provides a proxy for market momentum and consumer engagement. While not a direct measure of sales, review volume offer valuable insights into brand popularity.
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The U.S. beauty landscape has a new leader. In 2024, Korean cosmetics imports hit $1.7 billion, officially surpassing France. This is the the result of a deliberate, multi-phase market entry.
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The US beauty market remains the world’s largest, with a projected value of $111.3 billion by 2025. This represents a robust 5.9% CAGR from 2019, outpacing global market growth of 5.3% for the same period.
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New data from Pattern, the leading e-commerce accelerator, analyzing Amazon Prime Day 2025 search behaviour reveals distinct consumer priorities in the US and UK within beauty.
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According to PwC the global cosmetics market, valued at $579.2 billion in 2025, is on a trajectory to reach $913.4 billion by 2030…
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New data from Pattern®, the leading ecommerce accelerator, provides a clear view of the brands that commanded consumer attention during Amazon’s October 2025 Prime Day events in the US and UK. My analysis of top branded keyword searches reveals notable geographic and strategic divides.