Category: UK

Beauty searches split on Amazon: the UK seeks categories, the US hunts specifics

January 13, 2026

Amazon, UK, USA

New data from Pattern, the leading e-commerce accelerator, analyzing Amazon Prime Day 2025 search behaviour reveals distinct consumer priorities in the US and UK within beauty.
Prime Day search data highlights skincare dominance and US/UK market differences

January 9, 2026

Amazon, Skincare, UK, USA

New data from Pattern®, the leading ecommerce accelerator, provides a clear view of the brands that commanded consumer attention during Amazon’s October 2025 Prime Day events in the US and UK. My analysis of top branded keyword searches reveals notable geographic and strategic divides.