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Category: Retailer
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Data from leading customer reviews analytics firm rAIviews shows that the top ten eye makeup products at Sephora US accounted for 48.6% of all category reviews in 2025.
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Data on the most reviewed products at Sephora in the USA in 2025 collected by consumer analytics firm rAIviews gives valuable insights on the key trends of face makeup.
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Data from rAIviews, the leading customer reviews analytic software, on the most reviewed lip SKUs at Sephora US for 2025 reveals key insights on the evolution of the category.
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Customer feedback analytics firm rAIviews, just published its list of the most reviewed perfumes at Sephora US in 2025. It offers valuable insights about evolving customer psychology and a market bifurcating around extremes rather than settling in the centre.
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Data from Navigo Marketing on Ulta’s top-selling brands in 2025 present a nuanced portrait of the American beauty consumer.
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Data published by Ulta reveals consumers are engaging with beauty at an increasingly young age. The average starting age to use beauty products has plummeted from 18.7 for Boomers to just 8 years old for Gen Alpha. This represents a near five-year decline from Gen Z’s starting point of 12.8, a shift largely fuelled by…
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LVMH’s 2025 full-year revenue reached €80.8bn, a reported decline of 5% and a 1% decline at constant rate. Organic revenue growth was a modest 1% in the second half, persisting into the fourth quarter. While profit from recurring operations fell by 9% to €17.8bn, operating free cash flow showed resilience, increasing 8% to €11.3bn. Douglas,…
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New data from rAIviews, the leading AI customer reviews analytic solution for the beauty industry, analyzing the most reviewed brands on Sephora’s U.S. website in 2025, provides a proxy for market momentum and consumer engagement. While not a direct measure of sales, review volume offer valuable insights into brand popularity.
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As of January 2026, Sephora remains the world’s dominant selective beauty retailer, operating just under 3,450 stores globally, with its largest footprints in the United States (over 1,780 stores), China (320+), and France (290+). Europe represents around 25% of Sephora stores at around 870 stores.