Decoding Gen Alpha: the new beauty consumers
The beauty industry is witnessing a radical shift in the consumer lifecycle. While Millennials typically initiated their beauty and skincare…
Gen Alpha
Gen Alpha
Gen Alpha is digital-first, not digital-only
A study from NielsenIQ, conducted for Ulta Beauty in the US during spring 2026 shows that the Gen Alpha generation as a more hybrid approach to shopping for beauty products…
Gen Alpha
Beauty’s new consumer is 8 years old: the rise of Gen Alpha
Data published by Ulta reveals consumers are engaging with beauty at an increasingly young age. The average starting age to…