Category: Gen Alpha

  • Decoding Gen Alpha: the new beauty consumers

    Decoding Gen Alpha: the new beauty consumers

    The beauty industry is witnessing a radical shift in the consumer lifecycle. While Millennials typically initiated their beauty and skincare rituals at age 15, recent findings from Ulta Beauty indicate that Generation Alpha is entering the category as early as age eight. This is fundamentally altering the traditional brand influence within households.

  • Beauty’s new consumer is 8 years old: the rise of Gen Alpha

    Beauty’s new consumer is 8 years old: the rise of Gen Alpha

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    Data published by Ulta reveals consumers are engaging with beauty at an increasingly young age. The average starting age to use beauty products has plummeted from 18.7 for Boomers to just 8 years old for Gen Alpha. This represents a near five-year decline from Gen Z’s starting point of 12.8, a shift largely fuelled by…