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Listed beauty groups averaged 4.2% weighted like-for-like growth in Q1 26, but this masks a real divide. Half the peer group grew meaningfully while the other half was flat or in decline. I reckon that the differences partially come down to three variables: category mix, China exposure, and proximity to the Middle East conflict.
Last week in beauty, L’Oréal is off to a strong year start with sales up 6.7% in Q1 26.
The ranking of the top ten listed Chinese beauty companies from 2022 to H1 2025 from KPMG China provides valuable insights on the key trends on the Chinese beauty market.