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Category: Korea
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APR, the Seoul-based parent company of Medicube, more than doubled its sales in 2025 to €871 million (1527bn wons), posting a 56% CAGR since 2021 a growth rate that has no meaningful parallel among listed beauty companies of comparable scale. In doing so, APR surpassed Amorepacific to become the most valuable beauty company on the…
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With $10bn in beauty exports in 2025, Korea overtook the United States to become the world’s second largest beauty exporter, according to ITC Trademap data covering skincare, makeup, fragrance and haircare. The US fell to third at $9.6 billion, down 4% year-on-year, while Korea grew 10% a contrast that reflects both the strength of Korean…