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CreatorIQ’s Earned Media Value indicator tracks the potential monetary value of a brand’s organic interactions on social media. I analyzed their latest data for April 2026 for skincare brand in the US and compared it to the same ranking a year ago to identify the most meaningful evolutions.
APR, the Seoul-based parent company of Medicube, more than doubled its sales in 2025 to €871 million (1527bn wons), posting a 56% CAGR since 2021 a growth rate that has no meaningful parallel among listed beauty companies of comparable scale. In doing so, APR surpassed Amorepacific to become the most valuable beauty company on the…