Beauty executives are bullish on fragrance but bearish on makeup
According to a spring 2026 survey by IFOP, Beauty Tech (52%) and nutricosmetics (48%) are the top two categories that…
Beauty Tech
Beauty Tech
Beauty tech is moving from tech gadgets to AI-led services
In IFOP's Beauty Perspectives 2026, AI-assisted skin diagnosis remained the beauty tech with the most potential according to beauty executives at 56%, despite a 7-point fall versus last year. Algorithmic…
Beauty Tech
Mirror, Mirror: how Arbelle is using virtual try-on to boost conversion rates
Beauty has always depended on physical experimentation. Consumers test shades, textures and finishes before making a purchase. But as beauty…
Why virtual try-on is becoming non-negotiable for beauty brands
Beauty e-commerce expanded at six times the rate of offline sales in 2025, according to NielsenIQ, while the Vogue Business…