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Category: Beauty Tech
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Beauty has always depended on physical experimentation. Consumers test shades, textures and finishes before making a purchase. But as beauty shopping increasingly moved online, the industry faced a new challenge: how do you recreate the confidence of in-store discovery through a screen? I spoke with Marcus Tamminen, Managing Director at Arbelle, a company that develops…
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Beauty e-commerce expanded at six times the rate of offline sales in 2025, according to NielsenIQ, while the Vogue Business Beauty Index reports that 83% of consumers now conduct the majority of their purchase journey via digital channels. In this environment, the “trial gap”, the inability to physically test a product, remains the primary structural…