Category: Interview

  • Mirror, Mirror: how Arbelle is using virtual try-on to boost conversion rates

    Mirror, Mirror: how Arbelle is using virtual try-on to boost conversion rates

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    Beauty has always depended on physical experimentation. Consumers test shades, textures and finishes before making a purchase. But as beauty shopping increasingly moved online, the industry faced a new challenge: how do you recreate the confidence of in-store discovery through a screen? I spoke with Marcus Tamminen, Managing Director at Arbelle, a company that develops…