Why virtual try-on is becoming non-negotiable for beauty brands
Beauty e-commerce expanded at six times the rate of offline sales in 2025, according to NielsenIQ, while the Vogue Business…
AI
AI
AI knows your skin age but consumers still don’t trust it
We are all increasingly relying on AI recommendations and the data backs it. According to PartnerCentric, nearly a third of US consumers say beauty is one of the categories where…
AI
The new beauty battleground: winning the AI recommendation
The next battleground for beauty brands isn't search rankings or social media feeds: it's the answer an AI gives when…