Category: AI

  • Why virtual try-on is becoming non-negotiable for beauty brands

    Why virtual try-on is becoming non-negotiable for beauty brands

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    Beauty e-commerce expanded at six times the rate of offline sales in 2025, according to NielsenIQ, while the Vogue Business Beauty Index reports that 83% of consumers now conduct the majority of their purchase journey via digital channels. In this environment, the “trial gap”, the inability to physically test a product, remains the primary structural…

  • The new beauty battleground: winning the AI recommendation

    The new beauty battleground: winning the AI recommendation

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    The next battleground for beauty brands isn’t search rankings or social media feeds: it’s the answer an AI gives when a consumer types “what skincare routine should I start.”