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Category: Amazon
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Data from Pattern, the leading e-commerce accelerator, give valuable insights on Amazon’s global beauty trends in Q4 2025. The gifting season saw shoppers move away from experimental viral trends toward more established trust, clinical efficacy, and high-value tools. The market exhibited a bifurcation, with luxury brands winning in gifting categories like fragrance, while “masstige” and…
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Last week in beauty and luxury was a tale of two markets: while one retail giant collapses, others posted robust growth and placed new strategic bets.
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New data from Pattern, the leading e-commerce accelerator, analyzing Amazon Prime Day 2025 search behaviour reveals distinct consumer priorities in the US and UK within beauty.
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New data from Pattern®, the leading ecommerce accelerator, provides a clear view of the brands that commanded consumer attention during Amazon’s October 2025 Prime Day events in the US and UK. My analysis of top branded keyword searches reveals notable geographic and strategic divides.