BUSINESS STRATEGY:
Be acknowledgeable of your ecosystem and your POS sales performance by analyzing regularly your sell out results
Drive and monitor commercial activity in accordance with data available such as sales targets, ranking, market shares, Average Unit Sales, Units Per Transaction… and define incentive program
Define retail team targets (collective at POS level and individual for CM/BC) to motivate them and to drive sales and growth in line with brand ambitions
Define and adapt the retail strategy per POS based on performance, targets and local challenges
Develop trade activities, and on counter initiatives to exceed sales targets and drive consistent revenue growth
Proactively manage budget, control operational expenses, optimize levers to enhance profitability / Be aware of P&L and accountable for profitability / ROI
Ensure brand image and the 360° execution of launches in line with On Counter Date
Monitor and report to management sales thanks to sales dashboards
Prepare comprehensive reports on store performance, market conditions, competitive intelligence and team achievements
PEOPLE MANAGEMENT:
Lead, coach & motivate CM/BC (onboard, brand guidelines, share a vision & clear objectives, share internal & competitors best practices…) fostering a culture of excellence, collaboration, and continuous improvement. Be at ease with remote management
Set clear performance objectives, conduct regular performance reviews, and implement strategies to recognize achievements and address performance gaps
Build a succession plan for long-term growth and development
Ensure the recruitment of CM/BC in collaboration with HR and work on retention of the best qualified talents to match business requirements and set a complementarity of profile competencies
Ensure optimum teams and promoters staffing at all times in line with budgets & business needs. Manage shifts (roster), coverage and planning
Develop share of love of all staff: team, promoter, generic staff
Ensure HR life cycle of your team in collaboration with the local HR
Cultivate a positive and inclusive work environment
OPERATIONS:
Be the referent for CM/BC on the operations of POS to ensure operation compliance and excellence of execution following PCD guidelines (SOP, processes …)
Ensure efficient communication with HQ
Lead POS opening and all related processes
Identify, consolidate & report operational needs or issues on POS (VM, POSM, IT, stock, tools etc) and ensure VM excellence (testers, blotters, visuals) on all POS of your perimeter
Be in charge of the maintenance of your POS and coordinate with Store Design if needed
Coordinate with Commercial Team at HQ to ensure efficient order tracking and processing stocks to ensure optimum inventory
Support implementation of Retail Operations (traffic tracking and productivity tools)
Share common VM guidelines elaborated from HQ to the field and support local adaptation for launches
Supervise and execute the trade activities formulated by marketing / retail marketing department
RETAILERS:
Create strong relationship with retailers and airport authorities to ensure collaboration on data sharing, team management and goal alignment
Present regularly business review and marketing plan to maximize business plan and collect market data
Identify opportunities and share them with HQ for them to negotiate with retailers (future plans/refit/locations)
Develop partnerships with other LVMH members
Acculturate retailers to PCD's values, vision and ambition
Ideally, you would have at minimum 7-10 years of progressive retail management experience, with at least 5 years in a leadership role within the luxury fashion, beauty, or accessories sector. Travel retail experience is highly desirable
Bachelor's degree in Business Administration, Marketing, or a related field
Demonstrated ability to drive substantial sales growth within a luxury retail environment
Be at ease in a multicultural and multilanguage environment
Fluency in English is essential proficiency in additional languages relevant to the travel retail location is a significant advantage
Flexibility to work varied hours, including evenings, weekends, and holidays, as dictated by the demands of a dynamic travel retail environment
Extensive travels in Europe (Norway, Germany, and Northern Europe…) with a minimum of 3 days per week, including frequent field visits.
Soft skills that align with our values:
Lead with Audacity:
Exemplary Leadership & People Management Capacity
Stakeholder Management Capacity:
Teamwork & Collaboration
Communication & Interpersonal skills
Excel for Ultimate Luxury:
Attention to detail
Numeracy/Analytical
Commit & Act to re-enchant the world:
Adaptability
Hard Skills:
Solid Microsoft Office skills, with advanced capabilities in Excel.
Analytical capabilities and the ability to translate data into actionable business plans
Proven attention to detail in visual merchandising and client experience
Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.
At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.
(If you require any reasonable adjustments within the application process, feel free to indicate it in your application).
RECRUITMENT STEPS
Submit your application via our website. A recruiter will review your application. If your profile aligns with the requirements defined by our Hiring Team, you will be contacted for an initial HR interview. Subsequently, you will have in-person interviews with the Hiring Manager and the Team Leader.
* The process outlined above is subject to change based on the company's evolving business needs.
