According to Charm.io, US TikTok Shop beauty sales for the skincare, makeup, fragrance and haircare categories amounted to $222.9m in September 2026 a 2.2% decrease month on month, after growing 0.4% in August.
The decrease in sales was driven mainly by the skincare and makeup categories that accounted for $4.4m out of the total $4.9m drop compared to August. Makeup dropped 3.7%, skincare 2.7% and fragrance 1.2%, whereas haircare sales remained stable. In August, the fragrance category increased 8.2%, makeup 2.6% and haircare 0.3% and skincare decreased 5.5%.
September sales increased 34% over the last year. Haircare grew the most at 49%, followed by skincare (40%), fragrance (33%) and makeup (21%). Skincare is the biggest category with sales worth $73.6m, followed by makeup ($61.2m), fragrance ($48.0m) and haircare ($40.2m), skincare and makeup combined generating nearly two thirds of the total beauty sales on the platform.
