1. PRODUCT MANAGEMENT-INNOVATION FOCUSED
– Prepare yearly Marketing objectives and strategies. Develop strategic marketing plans (incl. promotional plans) for MAKE UP OFR EVER products focused on innovation parts, based on business and market trends through quantitative and qualitative analysis, recommending any necessary strategic changes.
– Collaborate and coordinate with various teams in terms of product registration, import and other logistics functions to ensure that Marketing Plan will be fulfilled within the time schedule.
– Establish annual/monthly forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales. Recommend the product deletions on an annual or seasonal basis.
2. NEW PRODUCT DEVELOPMENT
– Based on the marketing brief provided by France and all the necessary surveys and analysis of the Korean Market needs and trend, establish the market- mix of all new products.
– Gather and analyze performance of competitors’ products. Share and update accurate market information with HQ in timely manner.
3. CHANNELS STRATEGY
– Manage the list of operating products by balancing sales of all channels of B&M, Online, and Specialty.
– Proposal of strategies for each channel, planning and proposing appropriate promotions.
4. STOCK MANAGEMENT
– Based on the forecast, monitor the stock level if it’s in line with sales and forecasts. Manage the right stock level by communication with related teams. If the stock level is poor, recommend solutions to resolve like return, write off etc.
5. REPORT & ANALYSIS
– After the launch of new products, analyze the sales results and the feedback from the field, communicate recommendation to the Int’l marketing department, recommend areas of improvement and revise the sales forecast, if necessary.
– Producing monthly product related reports
6. OTHERS
– Prepare and participate meetings (i.e. Sales & Marketing meeting, Counter Chief meetings.)
– Coordinate various works done by different team/other marketing members (i.e. DM, Media text, Product claim & strength for Education…)
At least 2 years’ experience in Product/Brand Marketing in cosmetic industry/consumer industry
Business and/or Marketing background
Having ownership for work
Strong capabilities in analysis and strategic vision
Fluent English communication skills
University degree or above
