Manager, Brand Marketing—Mizani & L’Oreal Technique US

Job Title: Manager, Brand Marketing — Mizani & L’Oreal Technique Marketing
Division: Professional Products Division
Location: NY, 10 Hudson Yards
Reports To: AVP, Head of Marketing
Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Biolage, Matrix, Mizani, and Pureology.
What You Will Do: The manager of marketing is a strategic operator responsible for overseeing the US brand marketing portfolio for Mizani and L’Oreal Technique and executing the local go-to-market strategy. Reporting into the AVP Marketing, Pureology, Mizani, & LT, this role oversees product marketing and channel strategy for the Mizani and L’Oreal Technique brands, defining the key brand priorities while ensuring flawless operational execution.
Job Duties and Accountabilities
Strategic Planning & Vision:
Drive and synthesize category and consumer research, market trends and competitive benchmarks to inform Mizani and L’Oreal Technique product strategies.
Elevate risks and opportunities across the business to senior leadership
Channel Expertise:
Collaborate with local and SalonCentric sales and retailer partners to drive business strategies
Drive promo sales strategy in partnership with KAM for SalonCentric, implementing any learnings from performance measurement
Work closely with Visual Merchandising and creative partners to execute merchandising updates on a regular basis
Product Excellence & GTM:
Own end-to-end “Go-to-Market” process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, impactful and ambitious plans to life
Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
Work with A&I and global teams to create brand content and execute localized A&I campaigns
Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps
Portfolio forecasting and P&L Management:
Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of retail sales data and market flow
Collaborate with S&OP to ensure accuracy in forecasting and demand planning to minimize OOS and inventory waste
Carefully manage gross margin on existing portfolio and giftsets
Optimize A&P spend to drive top and bottom-line growth, directly owning samples, GWPs, COSO, and testers & merchandising budgets, and collaborating with Finance and other partners on driving full P&L
Review detailed ROI data on investments to inform future budget decisions
What We Are Looking For:
Required Qualifications:
Bachelor's Degree in Marketing, Communications, or a related field
5+ years marketing experience, preferably within the prestige beauty space or Consumer Packaged Goods (CPG). A hair category expertise in the US would be a plus.
Strategic thinker and effective communicator at all levels of the organization
Ownership and entrepreneurial spirit
Great interpersonal and presentation skills, with the ability to debate and influence stakeholders at all levels, while fostering teamwork
Expert-level ability to interpret complex quantitative data and translate into business strategies – including strong financial acumen (sales forecasting, etc) and proven successful experience with budgeting and P&L management
Ability to travel domestically periodically (15%)
What’s In It For You:
Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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