Sr. Marketing Manager, Le Labo

Description
1. Brand Management and Strategic Planning
Identify market trends, competition, and growth opportunities to shape brand strategies.
Represent local market needs and insights to regional/global teams.
Partner with Media & Insights and Commercial teams to influence GTM planning.
Align local business objectives with regional/global priorities.
Lead go-to-market strategies across channels and doors.
Ensure effective omnichannel execution of brand plans.
Own A&P planning and allocation to maximize ROI and brand equity.
Manage marketing budgets and investment efficiency.
Monitor COG risks and drive mitigation plans.
2. Marketing Execution & Alignment
Lead end-to-end marketing execution across campaigns, launches, and channels.
Adapt regional/global strategies for local execution.
Partner with teams on digital, CRM, media, and account activations.
Review performance against KPIs and drive optimization.
Ensure effective adaptation of creative assets and campaign materials.
Execute influencer strategies in line with brand guidelines.
Oversee media planning and operations across owned platforms.
Optimize product forecasting, inventory, sampling, and claims alignment.
Recommend pricing strategies based on market dynamics and benchmarks.
3. People Development and Management
Lead talent hiring, placement, and development.
Coach and develop team members to strengthen performance and collaboration.
Qualifications
Education
– University-level education
Experiences
– Minimum 10+ years of relevant experience in marketing
– Experience in a similar or relevant industry
– Experience in leading teams and managing cross-functional stakeholders in a matrix organization
Functional Competencies
– Excellent communication skills in both Korean & English
– Proven track record in driving ROI for marketing campaigns
– Strong leadership and influencing skills to lead multiple projects in a matrix environment
– Demonstrated ability to effectively communicate and influence regional and global stakeholders by translating local market needs, insights, and business opportunities into actionable strategic recommendations
– Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships
– Strong analytical skills, fast-learning, and flexible to deal with ambiguity
– Detail orientated with strong sense of work prioritization

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