Description
Paid Media Executive- 6 Month Temp Contract
Participate in paid media plan briefing, review, and approvals alongside the PMM.
Work with wider teams (particularly Creative, Earned & Online) team to collaborate on creator content & ensure it fulfills campaign requirements
Post plan approval execution:
Create content sheet diligently with attention to details as per the media plan details. Content sheets must be optimized to ensure excellence in execution.
Active collaboration with the Earned media team is essential to integrate creator content according to best practices on the content sheet and ensuring content leverages social trends
Closely work with Brand teams on brand assets and application on the content sheet as per best practices.
Collaborate with the Media Agency: approve preview links while activating the campaign.
Post plans go live deliverables:
Media reporting – send mid & end-of-campaign reports highlighting key insights, optimizations, and learnings to the brand teams and other stakeholders if needed.
Update internal reporting tools on creator content performance and cascade to Earned and Brand teams
Review PCA with PMM before sending to Brand Marketing teams.
Attend sessions with media platforms to understand new/upcoming products/formats & what can be incorporated into brand plans (industry/ELC-specific events)
Work with media partners (TT/Snap) on new products/ideas to test for campaigns & implement them
Needs to work with PMM on attending media agency status and performance calls, understanding campaign performance, making decisions on optimizations, etc.
Paid media monthly updates:
Update paid media spends tracker with support of PMM.
Finance:
Raise POs and receipt monthly – after alignment with PMM.
Responsible for P&L balance and accuracy every 3rd week of the month alongside the PMM.
Qualifications
What We Are Looking For:
Fluency in Arabic (spoken & written)
Degree (or equivalent) in Marketing, Media, Communications, or Digital
1–3 years’ experience in social media, digital marketing, or content creation
Strong understanding of social platforms and content best practices
Experience using post scheduling and social media reporting tools
Confident managing multiple stakeholders and fast-paced projects
Hands-on, detail-driven, highly organized, and collaborative