L’Oreal Korea – Luxe – Lancome – Communication Team Manager

Communication Team Manager – Lancôme (Luxe)
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Lead and shape Lancôme’s integrated communication strategy across skincare, makeup, and fragrance to strengthen brand equity, visibility, and reputation in the local market. Develop impactful PR, influencer, and ambassador initiatives that reflect the brand’s heritage, product innovation, and celebration of diverse expressions of beauty, while aligning with global brand guidelines and local business objectives.
1. Communication Strategy & Leadership
Define and drive the long-term PR and communication strategy to strengthen Lancôme’s brand image, visibility, and reputation in the local market.
Lead the communication roadmap across skincare, makeup, and fragrance, ensuring alignment between global brand guidelines and local business priorities.
Partner with relevant internal stakeholders to ensure consistent, integrated brand communication across key channels and touchpoints.
Manage and develop team members, fostering collaboration, high performance, and talent growth within the communication function.
2. Campaign & Project Direction
Lead the end-to-end development and execution of integrated communication campaigns for product launches, brand initiatives, and key events.
Drive 360-degree communication initiatives across earned, owned, and paid media, delivering consistent and engaging brand experiences.
Develop locally relevant communication plans that bring Lancôme’s brand heritage, product innovation, and category strengths to life.
Oversee campaign planning and execution, ensuring activities are delivered on time, on budget, and in line with brand standards.
3. Media Relations & Industry Networking
Build and maintain strong relationships with key media, editors, and relevant industry voices.
Identify opportunities for impactful media partnerships, editorial features, and digital communication initiatives that enhance brand visibility and relevance.
Strengthen the brand’s presence across beauty, lifestyle, and relevant cultural platforms through compelling and consistent storytelling.
4. Brand Ambassadors & Influencer Strategy
Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with the brand’s positioning and communication objectives.
Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement.
Oversee influencer activations and PR event curation, ensuring partner selection and content are consistent with brand values and guidelines.
Build long-term relationships with ambassadors, influencers, and opinion leaders to foster authentic and effective collaboration.
5. Reputation Management & Crisis Oversight
Monitor brand reputation, media sentiment, and industry developments to identify communication opportunities and potential risks.
Lead the development and execution of crisis communication plans in close alignment with internal stakeholders and management.
Ensure external communications are accurate, consistent, and aligned with approved messaging and applicable requirements.
6. Budget & Agency Management
Manage and optimize the communication and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives.
Lead relationships with PR and external agencies, setting clear expectations and KPIs, reviewing performance, and driving continuous improvement.
Ensure effective coordination among agencies and internal teams to support timely and consistent execution.
We Are Looking For
You bring strategic vision, storytelling agility, and an inspiring leadership style with 10+ years of progressive experience in communications and PR. You bring:
• Communication Strategy : Extensive track record directing integrated PR, earned media, and brand campaigns within luxury cosmetics, beauty, or prestige consumer goods.
• Multicategory Expertise : Strong familiarity with skincare, makeup, and fragrance dynamics, adept at translating brand heritage and product innovations into local resonance.
• People Leadership : Demonstrated capability in managing, mentoring, and developing team members to foster collaboration and high performance.
• Advocacy & Media Networking : Established network of top-tier media, editors, and opinion leaders, with proven success driving high-profile celebrity and influencer partnerships.
• Operational & Language Fluency : Professional working proficiency in Korean and English, with solid cross-functional project management and executive communication skills.
What's In It For You
• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference
Who We Are
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place.
At L’Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making extreme luxury beauty accessible.
Founded in France in 1935, Lancôme is a luxury beauty brand offering a wide range of skincare, makeup, and fragrance products. Grounded in French elegance and continuous innovation, Lancôme conveys the true values of beauty, encouraging women of all ages and skin tones to discover their own beauty and empowering them to lead confident, happy lives in their own unique way.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law. Wondering how AI is integrated in our L'Oréal recruitment process? Find practical information and advice in our AI Charter. Ready to apply? careers.loreal.com is the official trusted website.
(*Please attach your updated Eng. resume when you apply.)

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