eShopper & Content Management Lead

Your Tasks
Lead the online growth agenda for Malaysia and Singapore, from shopper strategy to creators and content, while coaching a team of four.
Team and capability
Lead, coach and develop four people with clear ownership, KPIs, regular reviews and timely action on delivery gaps
Build development plans, nurture high-potential talent and secure succession cover
Foster a collaborative, test-and-learn culture; plan capacity and sharpen agency coordination
Category and commercial performance
Own the eCommerce category and shopper strategy: eNPD, assortment, pricing/promo, online exclusives and key shopping events
Own the growth plan and marketing spend, linking investment to GMV, market share and profit
Partner with eCustomer Managers on platform activation plans and drive digital shelf excellence: search, reviews, PDPs, availability, bundles
Affiliate and creator commerce
Own the MYSG creator strategy: recruit, activate and retain creators and grow them into repeat-selling affiliates
Set commission, seeding and incentive guardrails that protect contribution margi
Scale top creators and formats through repeatable playbooks, and own the affiliate KPIs
Content strategy and production
Own platform-native content across PDPs, campaigns, short video, livestream and creator content
Build a scalable model for faster, higher-volume testable content, briefed around shopper missions rather than price alone
Run structured tests on hooks, formats, creators and offers, scale the winners and explore AI tools
Insights and collaboration
Analyse category and channel performance, lead online market share analysis, build dashboards and feed S&OP
Partner with Brand, eKAM, Performance Marketing, Supply Chain, Finance and ASEAN/global eCommerce teams
Your Profile
You will own the online shopper, affiliate/creator commerce and content growth agenda, turning brand and category priorities into high-converting execution across Shopee, Lazada, TikTok Shop and other platforms, and building a scalable creator ecosystem along the way. You will partner closely with eCustomer, Brand, Performance Marketing, agencies and regional/global teams to keep content platform-native and commercially effective.
You bring:
A degree in Marketing, Digital Marketing, Media, Business or a related field
8+ years in eCommerce, digital/shopper marketing, social commerce or creator/affiliate marketing, ideally with around 10 years leading eCommerce growth on major marketplaces or social platforms; hands-on Shopee, Lazada and TikTok Shop knowledge is strongly preferred
Proven people leadership: coaching, performance management, talent development and succession planning
A solid grasp of creator commerce economics: recruitment funnels, commissions, seeding/sampling, productivity and profitability
Content strategies that link creative to commercial results across short video, livestream, PDPs and performance creative
A data-driven mindset, with strong analytical skills and experience in platform analytics, marketplace data, dashboards and performance metrics
Commercial acumen: managing budgets, judging ROI and contribution margin, and trading off across content, media, affiliate and trade levers
Enthusiasm for new martech, automation and AI that lift content and creator productivity
A logical thinker who turns data and shopper insight into clear action plans
Strong communication and stakeholder skills, with the influence to bring cross-functional teams and partners along
A change-agent, test-and-learn mindset, at ease in a fast-paced, high-growth environment
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.

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