Senior Consumer Engagement Executive

Description
Key Responsibilities
Marketing planning, Calendar and Campaign implementation
Monitor beauty communication and social digital landscape
Assist Consumer Engagement Lead to execute brand marketing calendar, omni-channel marketing programs
Execute campaign through partnering with in-market Education, Commercial and DCM (OL, B&M, SMC) to align and achieve business goals
Deliver and execute in-market marketing strategies including new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4
Social Digital Marketing and Communication Execution
Support Consumer Engagement Lead to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment
Support Consumer Engagement Lead to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation
Execute social/digital local creative briefs
Feedback to Consumer Engagement Lead on any emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs
PR/ KOL/ Community Management
Support and execute In-Market KOL and PR Plans and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights
Work with KOL on content and social asset briefing
Support Consumer Engagement Lead to maintain and establish relationship with in-market KOLs for regular support and campaign focus, project collaboration
Marketing Operation Management
Maintain close contact with in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
Support in-market Online team to execute E-commerce mega campaigns
Prepare feedback and update to Consumer Engagement Lead on any recommended improvements or changes
Execute targeted consumer offerings cascaded by SEA4
Monitor the consistent implementation of all kinds of communication in timely manner
Consolidate report and analysis on all marketing plans and activities for SEA4 Brand
Budget Compliance and Following up
Deliver and execute all marketing activities within allocated budget cascaded from SEA4
Others
To complete any tasks / project involvement / corporate activities as required by the Consumer Engagement Lead
Qualifications
1. Person Specification
Good communication skills and excellent in both written and oral English
Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations
Beauty marketing experience within makeup/skincare metier with understanding of Social Digital, eCommerce era
Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment
Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
Ability to develop creative, effective, measurable marketing initiatives
Good knowledge in Microsoft Office software applications
Task and result oriented
2. Qualifications / Knowledge
Degree in Marketing is preferred
Minimum 3 years working experience in marketing, preferably worked in a fast-paced retail/sales company

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