The sales of skincare products on US TikTok Shop declined 2.7% month on month in September 2026, down to $73.6m according to Charm.io, which tracks key performance metrics for DTC brands online and on TikTok Shop.
When looking at the list of the fastest-growing shops with combined sales of no less than $200K in the past two months, just one shop remained in the top ten compared to August: SUNGBOON EDITOR while the leader of August (+130%) Ole Henriksen left the list.
The leader Danessa Myricks achieved 572% increase in skincare sales earning $201K in September. Interestingly Danessa Myricks also was the leader for makeup sales growth but with significantly higher September sales of $542K. One important caveat here is that some of the brands makeup products also offer skincare benefits and are classified by TikTok systems under skincare while they are technically makeup products. For example, its top product for the skincare category is th Yummy Skin Flushed Essentials Kit which generated $78K in sales in September and is composed of 4 primers and a mini blush infused with hyaluronic acid and squalane.
The second-fastest growing brand was Summer Fridays which gained 334% and reached $229K in revenue and the third place was occupied by Olay with 247% in growth reaching $166K.
The ranking just has two Korean brands, epais and SUNGBOON EDITOR, but they achieved the largest sales growth in absolute value and were both also in the top ten selling brands for August. epais gained 121% in sales and reached the fifth place with $1.80m of revenue. Meanwhile SUNGBOON EDITOR achieved 106% and took the eighth position with $2.83m of sales. These two shops brought around $2.44m extra against August and made $4.62m in September.
