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Category: Sephora
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Data from leading customer reviews analytics firm rAIviews shows that the top ten eye makeup products at Sephora US accounted for 48.6% of all category reviews in 2025.
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Data on the most reviewed products at Sephora in the USA in 2025 collected by consumer analytics firm rAIviews gives valuable insights on the key trends of face makeup.
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Data from rAIviews, the leading customer reviews analytic software, on the most reviewed lip SKUs at Sephora US for 2025 reveals key insights on the evolution of the category.
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Customer feedback analytics firm rAIviews, just published its list of the most reviewed perfumes at Sephora US in 2025. It offers valuable insights about evolving customer psychology and a market bifurcating around extremes rather than settling in the centre.
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LVMH’s 2025 full-year revenue reached €80.8bn, a reported decline of 5% and a 1% decline at constant rate. Organic revenue growth was a modest 1% in the second half, persisting into the fourth quarter. While profit from recurring operations fell by 9% to €17.8bn, operating free cash flow showed resilience, increasing 8% to €11.3bn. Douglas,…
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New data from rAIviews, the leading AI customer reviews analytic solution for the beauty industry, analyzing the most reviewed brands on Sephora’s U.S. website in 2025, provides a proxy for market momentum and consumer engagement. While not a direct measure of sales, review volume offer valuable insights into brand popularity.
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As of January 2026, Sephora remains the world’s dominant selective beauty retailer, operating just under 3,450 stores globally, with its largest footprints in the United States (over 1,780 stores), China (320+), and France (290+). Europe represents around 25% of Sephora stores at around 870 stores.
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Ulta Beauty’s inaugural store in Mexico City, which opened in August 2025, represents more than a new location but signals a strategic pivot for Ulta. For decades, the American beauty retailer dominated its home market with a unique mass-to-prestige model and a very strong loyalty programme. Yet with 1,445 stores confined to the US, Ulta’s…