Your Impact:
Within the Digital & Omni-Activation team, the Brand Content Project Manager is responsible for project leader for local digital content creation
This role is crucial for China local market's digital content creation projects
The holder of this position will work closely with various functional partners, including Internal: Local Market all cross functions, HQ Digital content director and team / MOP, HQ Creative (CHINA BASED) , SSC (PURCHASING/Legal etc)
External: Creative agency, production house, Individual photographers
Job Responsibility : Day-to-Day Missions
The Brand Content Project Manager will serve as the strategic linchpin for executing high-impact digital content initiatives tailored specifically for the Chinese consumer. The primary focus will be managing end-to-end projects for local market digital content creation.
Digital Content Strategy & Execution:
Lead the planning, production, and deployment of digital content campaigns across key Chinese platforms (WeChat, Little Red Book/Xiaohongshu, EC).
Translate global brand guidelines into locally relevant narratives that resonate with Chinese cultural nuances and trending topics.
Project Management:
Orchestrate cross-functional workflows involving internal teams, external creative agencies
Manage timelines, budgets, and resource allocation to ensure on-time delivery of high-quality assets without compromising brand integrity.
Performance Optimization:
Track content performance metrics (engagement, conversion, ROI).
Utilize data insights to iterate on content strategies, ensuring alignment with sales objectives and market trends.
Stakeholder Coordination:
Act as the primary liaison between the China local team and the Global Headquarters in Paris, ensuring seamless communication and approval processes.
* The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects
Hard Skills:
At least above 5 years related experience in previous agency, marketing, luxury PR or project management
Fluent in Mandarin and English and in both written and oral communication
Good PC skills and familiar with Word, Excel, PowerPoint, etc.
