Media Mix Management (with Media Agency): Develop and optimize comprehensive media strategies across paid, earned, and owned channels. Partner closely with external media partner to oversee campaign planning, media buying, budget allocation, and performance tracking to maximize ROI and brand visibility in the Korean market.
PR Management: Drive the local PR strategy to secure high-impact editorial coverage in top-tier beauty, lifestyle, and digital media. Build and maintain strong relationships with key beauty journalists, editors, and industry influencers, leading press events, product launches, and media sampling initiatives.
Influencer Strategy & Activation Management: Design and execute end-to-end influencer marketing strategies tailored to the K-beauty landscape. Identify, vet, and manage partnerships with micro-to-macro influencers, beauty creators, and brand ambassadors across platforms (Instagram, YouTube etc.) to drive engagement and conversion.
Budget Management: Oversee and manage the annual and campaign-specific PR and media budgets. Monitor monthly expenditures, reconcile invoices, and ensure efficient cost allocation across all communication channels to deliver optimal financial performance.
Education
University degree
Experience
5~6 year experience minimum in communication & PR in cosmetic industry/FMCG industry
Competencies
Analytical Mindset:Strong capability to analyze campaign performance data, media metrics, and ROI to optimize ongoing communication and influencer strategies.
Trend Sensitivity:Deep passion and acute awareness of the beauty and makeup industry, with a pulse on fast-evolving K-beauty trends, consumer behaviors, and digital platform shifts.
Entrepreneurial Spirit & Ownership:Proactive self-starter with high accountability, capable of driving initiatives independently and managing timelines effectively in a fast-paced environment.
Collaboration & Team Spirit:Open-minded, positive, and motivated team player who thrives in cross-functional collaboration and agency partnerships.
Language Proficiency:Full professional fluency in Korean, with the ability to communicate effectively in English (basic business English required for internal reporting and global coordination).
Technical Skills:Proficiency in standard computer skills and MS Office applications (Excel, PowerPoint) for reporting and data analysis.
